Virtucom Group Blog

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6 Simple Tips For Keeping Your Best Content At The Top Of The SERP

By Sean Messier on May 25, 2018

Well-written blog posts can drive traffic for years to come – even if certain elements are outdated. Learn how to update your website’s older, well-performing content with a modern look and fresh information in six simple steps on the Virtucom Group blog.

Prep Content Is The Secret Behind All The Best Legal Blogs

By Caleigh Gran on May 23, 2018

The best legal blogs all have one thing in common: prep content. From safe driving tips to checklists about what to expect at your first legal consultation, prep content is an excellent way to educate your clients and boost your business. Click to learn just how valuable attorney blogs can be.

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How To Make Sure Your Content Marketing Campaign Is Authentic

By Sheryl Davis on May 21, 2018

What’s the easiest way to destroy trust with your customers? Inauthentic content. Today’s blog post delves into why authenticity is critical and how to make sure your content marketing campaign rings true for your audience.

8 Essential Tips For Creating PPC Ads That Convert

By Sean Messier on May 18, 2018

A carefully crafted PPC campaign can send sales skyrocketing. But without a strategic approach to your platform of choice, there’s a good chance that your ads will flop. Learn how to create effective PPC ads on the Virtucom Group website.

Conquer 2018 With An Irresistible Thought Leadership Strategy

By Kelly Landers on May 14, 2018

Over the years, thought leadership has become increasingly popular as customers turned to the Internet to research products and services. In order to compete for your audience’s attention, you need a thought leadership strategy that positions your brand as a trusted partner.

These 3 Companies Are Doing Brand Persona Right

By Caleigh Gran on May 11, 2018

Trying to build up your company’s brand persona? Draw some inspiration from these three companies, all of whom present a clear image of who they are, what they stand for and why their customers love them.

Need 40% More Leads? Add Content Marketing Strategy To Your Legal Blogs

By Han-Kuo Yang on May 9, 2018

Law firms used to rely on word of mouth to spread news about their services, but the times have changed. Read on to find out how law firms are using legal blogs with content marketing strategy to turn readers into clients.

Do Your Homework: Read Through A Copywriting Agency’s Blog Before Buying Content

By Caleigh Gran on May 7, 2018

Before you hire writers, take a minute to look through their company blog. This is where you’ll see exactly what each specific copywriting agency has to offer, the good and the bad. That way, you can feel confident you’ve selected the best writing services for your needs.

The Content Marketer's 2018 Guide To Facebook [Infographic]

By Caleigh Gran on May 4, 2018

For a quick look at what you need to know about Facebook in 2018, check out this Content Marketer's Guide to Facebook infographic.

E-Commerce Really Is Killing Brick & Mortar – But Not The Way You Think

By Abigail Moore on May 2, 2018 12:50:07 PM

Buy online, return in person – it's more common than you may realize. And processing those returns has a negative impact on both the e-commerce and brick-and-mortar branches of your business. Learn how better product data management can reduce returns and their associated costs on our blog.