| E-Commerce Updates

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Listen Up, Retailers – It's Time To Optimize Content For Voice Search

By Virtucom Group Team on Apr 18, 2018 11:07:53 AM

The rising popularity of voice search isn’t going away – and your retail site needs to adapt to new technology that helps customers find products online. Read on to learn three tips for optimizing your retail product content for voice search.

How to Talk to Your Decision-Maker About a Managed Product Data Service

By Virtucom Group Team on Nov 13, 2017 10:15:00 AM

When it’s time for a change in your item onboarding and product data process, turn to a managed service. Here are some tips for approaching your decision-maker convincingly.

Website Taxonomy Vol. II: How To Craft A Taxonomy That Works

By Virtucom Group Team on Sep 28, 2017 9:33:42 AM

Ready to learn more about website taxonomy? This week we dig deeper into everything you need to know to create a highly functional taxonomy for your website.

Website Taxonomy Vol. I: The Basics

By Virtucom Group Team on Sep 21, 2017 12:07:21 PM

A well-made website taxonomy is critical for your website, but do you understand how to create one? Read on to learn more.

Wipe Out The Competition On Cyber Monday With These Content Creation Tips

By Virtucom Group Team on Sep 13, 2017 4:30:00 PM

Adobe’s Cyber Monday report indicated record online sales in 2016. Read on to learn about how content creation can help your e-commerce site on Cyber Monday.

Who’s Minding Your Reputation? The Risks Of Third-Party Product Data

By Virtucom Group Team on Jul 20, 2017 12:04:00 PM

Product data management is a layered process that requires governance. Read on to learn more about how you can utilize best practices for your product content.

The Smarter Assortment: 5 Strategies for Effective Category Content

By Virtucom Group Team on Apr 19, 2017 8:10:00 AM

Creating an online shopping experience that yields repeat customers involves more than just product content. Boost your e-commerce site with category content.

E-Commerce Content Strategy: Next Steps

By Virtucom Group Team on Feb 22, 2017 1:19:51 PM

Your e-commerce content strategy has to go beyond product descriptions in order to succeed. Read on to learn more about how unique product copy can help.

E-Commerce Content Strategy: Using Social Media To Influence And Engage

By Virtucom Group Team on Feb 1, 2017 1:42:42 PM

Over the past few weeks, we've talked about a variety of content you should have in your tool kit, including unique product content, category content and buying guides. This week, our focus turns to social media content and how it can round out your arsenal...

E-Commerce Content Strategy: Inform And Empower With Buying Guides

By Virtucom Group Team on Jan 13, 2017 1:11:04 PM

Unique content, high-definition images, videos and other informational content work together to give the customer the same sense of confidence he or she would have from examining an item in person. But there's another part of that experience that can be difficult to recreate...

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