Virtucom Retail Blog

High-Quality Digital Assets Make Your Retail Site’s Value Clear To Customers

By Liz Landry on Apr 5, 2018 10:30:00 AM
How does the quality of your retail site’s digital assets stack up against competitors? You’re missing out on conversion opportunities with potential customers if your digital assets are low quality. Read on to learn more about the importance of high-quality digital assets for your e-commerce site.

Online Grocery Customers Are Hungry For Optimized Product Data

By Liz Landry on Mar 29, 2018 11:37:42 AM
With the recent rise of online grocery apps and websites, more customers are choosing to do their grocery shopping without actually entering a store. Make sure your grocery business’ online ordering components take advantage of quality product data that gives you an edge over the competition.

Product Pages Aren’t Complete Without Product Features and Benefits

By Liz Landry on Mar 22, 2018 11:06:22 AM
When used together, product features and benefits provide valuable product knowledge to customers and influence purchase decisions. In today’s post, learn the importance of feature-and-benefit statements in your e-commerce content strategy.

Consumers Require Unique Product Descriptions – And So Does Your Retail Site

By Liz Landry on Mar 15, 2018 10:53:33 AM
Online shoppers crave detailed product information, but they also won't stay on your product pages if you fail to engage them. The solution? Unique product descriptions that inform and build trust by providing a shopping experience customers can't find anywhere else.

Consider This: Product Data Management Matters For All Types Of Purchase Decisions

By Liz Landry on Mar 8, 2018 10:30:00 AM
One customer buys a simple item on impulse. Another views and compares multiple high-end products before committing. Not all purchase decisions are the same, but when you insist on quality product data management, you ensure you have the information every customer needs to complete the purchase path.

The Hard Truth About Software Solutions And Product Data Management

By Liz Landry on Mar 1, 2018 10:00:00 AM
Software solutions for product data management might appear to be a simple fix for retailers, but there are several limitations to look out for. Read on to learn the pitfalls of software platforms, and find out why a managed product data service might be a better choice for your company.

4 Ways Product Attributes Make Or Break The Purchase Decision

By Liz Landry on Feb 22, 2018 10:30:00 AM
Looking for ways to increase purchases on your retail site? Begin by making sure your product data management offers a wealth of specific product information. Read on to learn more about why product attributes are so important for influencing browsers’ purchase decisions.

Product Names Can Spell Success (or Failure) For Your Retail Site

By Liz Landry on Feb 15, 2018 10:15:00 AM
They may just be short descriptors of your products, but product names are an important aspect of product data management that can't be overlooked. Read on to learn how you can optimize product names to give customers a positive shopping experience on your retail site.

Without Multiple Product Images, Your Digital Assets Expose Weakness

By Liz Landry on Feb 8, 2018 12:00:11 PM
Digital assets matter – don’t make it difficult for customers to learn all they can about your products as they browse your retail site. Read on to learn why multiple product images are integral to providing a great online shopping experience for customers.

Avoid Your Own Retail Apocalypse With A Winning E-Commerce Content Strategy

By Kelly Landers on Feb 1, 2018 10:35:33 AM
2017 was a record-breaking year for retail store closings. With the 2018 forecast predicting even more stores to close up shop, retailers must devise an e-commerce content strategy that can replace brick-and-mortar browsers with online buyers.