Virtucom Retail Blog

These 3 Things Could Draw 80 Million Millennials To Your Product Pages

By Abigail Moore on May 31, 2018 11:29:45 AM
80 million Millennials spend $600 billion annually. If your product pages don't accommodate their shopping preferences, you could miss out on a huge share of that spending. Learn more about developing Millennial-approved product pages on our blog.

E-Commerce Really Is Killing Brick & Mortar – But Not The Way You Think

By Abigail Moore on May 2, 2018 12:50:07 PM
Buy online, return in person – it's more common than you may realize. And processing those returns has a negative impact on both the e-commerce and brick-and-mortar branches of your business. Learn how better product data management can reduce returns and their associated costs on our blog.

High-Quality Digital Assets Make Your Retail Site’s Value Clear To Customers

By Liz Landry on Apr 5, 2018 10:30:00 AM
How does the quality of your retail site’s digital assets stack up against competitors? You’re missing out on conversion opportunities with potential customers if your digital assets are low quality. Read on to learn more about the importance of high-quality digital assets for your e-commerce site.

Online Grocery Customers Are Hungry For Optimized Product Data

By Liz Landry on Mar 29, 2018 11:37:42 AM
With the recent rise of online grocery apps and websites, more customers are choosing to do their grocery shopping without actually entering a store. Make sure your grocery business’ online ordering components take advantage of quality product data that gives you an edge over the competition.

Product Pages Aren’t Complete Without Product Features and Benefits

By Liz Landry on Mar 22, 2018 11:06:22 AM
When used together, product features and benefits provide valuable product knowledge to customers and influence purchase decisions. In today’s post, learn the importance of feature-and-benefit statements in your e-commerce content strategy.

Consumers Require Unique Product Descriptions – And So Does Your Retail Site

By Liz Landry on Mar 15, 2018 10:53:33 AM
Online shoppers crave detailed product information, but they also won't stay on your product pages if you fail to engage them. The solution? Unique product descriptions that inform and build trust by providing a shopping experience customers can't find anywhere else.

Consider This: Product Data Management Matters For All Types Of Purchase Decisions

By Liz Landry on Mar 8, 2018 10:30:00 AM
One customer buys a simple item on impulse. Another views and compares multiple high-end products before committing. Not all purchase decisions are the same, but when you insist on quality product data management, you ensure you have the information every customer needs to complete the purchase path.

The Hard Truth About Software Solutions And Product Data Management

By Liz Landry on Mar 1, 2018 10:00:00 AM
Software solutions for product data management might appear to be a simple fix for retailers, but there are several limitations to look out for. Read on to learn the pitfalls of software platforms, and find out why a managed product data service might be a better choice for your company.

4 Ways Product Attributes Make Or Break The Purchase Decision

By Liz Landry on Feb 22, 2018 10:30:00 AM
Looking for ways to increase purchases on your retail site? Begin by making sure your product data management offers a wealth of specific product information. Read on to learn more about why product attributes are so important for influencing browsers’ purchase decisions.

Product Names Can Spell Success (or Failure) For Your Retail Site

By Liz Landry on Feb 15, 2018 10:15:00 AM
They may just be short descriptors of your products, but product names are an important aspect of product data management that can't be overlooked. Read on to learn how you can optimize product names to give customers a positive shopping experience on your retail site.