Virtucom Retail Blog

Without Multiple Product Images, Your Digital Assets Expose Weakness

By Liz Landry on Feb 8, 2018 12:00:11 PM
Digital assets matter – don’t make it difficult for customers to learn all they can about your products as they browse your retail site. Read on to learn why multiple product images are integral to providing a great online shopping experience for customers.

Avoid Your Own Retail Apocalypse With A Winning E-Commerce Content Strategy

By Kelly Landers on Feb 1, 2018 10:35:33 AM
2017 was a record-breaking year for retail store closings. With the 2018 forecast predicting even more stores to close up shop, retailers must devise an e-commerce content strategy that can replace brick-and-mortar browsers with online buyers.

Normalized Data Should be Your 2018 Product Data Management Resolution

By Liz Landry on Jan 25, 2018 1:00:00 PM
Want to make sure you’re offering customers the best shopping experience on your retail site, so they’ll keep coming back for more in 2018? Read on to learn why normalized product data should be at the top of your product data management to-do list in this New Year.

Kick-Start 2018 With The Solution To Your Product Data Management Problems

By Dominick Musolino on Jan 18, 2018 10:00:00 AM
Start your new year right by investing in a product data management solution that will lead to better conversions for your e-commerce business – Virtucom ProdX.

The High Cost Of Cheap Product Data Feeds

By Abigail Moore on Jan 11, 2018 3:54:51 PM
Product data feeds seem appealing – they deliver information fast at a low price. But the hidden costs of acquiring your product attributes through data feeds will quickly become apparent as your reputation and customer experience take a hit.

Misinformation, Missed Sales And Other Product Data Catastrophes

By Liz Landry on Jan 3, 2018 11:00:00 AM
Are customers misled by incorrect product data on your retail site? Read on to find out the true cost of product data errors lurking in your site’s content.

Bad Product Data Management Is Making E-Commerce Harder

By Caleigh Gran on Dec 20, 2017 10:09:57 AM
Poor product data management is more than just an in-house headache. It has major consequences for your online retail performance. Read this post to learn why.

Using A Product Data Management Strategy For A Better Buyer's Journey

By Sean Messier on Dec 6, 2017 11:50:46 AM
The best way to provide your customers with a frictionless purchase path? Optimize the buyer's journey with a product data management strategy. Read on to learn more.

Turn Visitors Into Customers: A Checklist For Great Product Pages

By Han-Kuo Yang on Nov 27, 2017 12:00:00 PM
Are you creating great product pages? Review our checklist to help determine whether or not you're giving customers the best experience possible.

How to Talk to Your Decision-Maker About a Managed Product Data Service

By Liz Landry on Nov 13, 2017 10:15:00 AM
When it’s time for a change in your item onboarding and product data process, turn to a managed service. Here are some tips for approaching your decision-maker convincingly.