Virtucom Retail Blog

E-Commerce Content Strategy: Inform And Empower With Buying Guides

By Abigail Moore on Jan 13, 2017 1:11:04 PM
Unique content, high-definition images, videos and other informational content work together to give the customer the same sense of confidence he or she would have from examining an item in person. But there's another part of that experience that can be difficult to recreate...

E-Commerce Content Strategy: Creating Context With Category Content

By Abigail Moore on Dec 30, 2016 1:07:38 PM
Category content enables you to embed links in the copy that draw shoppers to related categories and subcategories, encouraging them to view additional products and alternative options and making transitions between assortments intuitive and easy. Rather than counting on sales driven by initial interest...

E-Commerce Content Strategy: It Starts With Unique Product Content

By Abigail Moore on Dec 9, 2016 9:22:22 AM
E-Commerce Content Strategy: It Starts With Unique Product Content

E-Commerce Content Strategy: Why Your Tool Kit Must Go Beyond Product Descriptions

By Abigail Moore on Nov 18, 2016 2:42:20 PM
E-Commerce Content Strategy: Why Your Tool Kit Must Go Beyond Product Descriptions

Product Data Management Pitfalls: 5 Ways You're Sabotaging Your Product Content

By Abigail Moore on Oct 28, 2016 2:27:05 PM
If you're making changes to your product data management strategy, you also need to be serious about your product content in order to hit the mark with customers every time.

You’re Doing Everything Right With Product Content, Why Aren't You #1 On The SERP?

By Meghan Cacchione on Jun 28, 2016 2:02:58 PM
You’re Doing Everything Right With Product Content, So Why Aren't You #1 On The SERP?

5 Things Your Competition is Doing With Product Content - And You Should Be Doing Too

By Tommy Hayes on May 3, 2016 11:51:59 AM
5 Things Your Competition is Doing With Product Content - And You Should Be Doing Too

Creating the Big Picture: How Layers of Product Data Lead to Successful E-Commerce

By Raychel Kramer on Feb 9, 2016 5:15:06 PM
Creating the Big Picture: How Layers of Product Data Lead to Successful E-Commerce

No Second Chances at First Impressions: 4 Tips to Improve Your Product Names and Images

By Abigail Moore on Nov 3, 2015 5:17:15 PM
No Second Chances at First Impressions: 4 Tips to Improve Your Product Names and Images

Winning Hearts, Minds and Sales: Product Content That Boosts Conversion Rates

By Sheryl Davis on Oct 20, 2015 3:40:28 PM
Winning Hearts, Minds and Sales: Product Content That Boosts Conversion Rates