Virtucom Retail Blog

E-Commerce Content Strategy: Creating Context With Category Content

By Virtucom Group Team on Dec 30, 2016 1:07:38 PM
Category content enables you to embed links in the copy that draw shoppers to related categories and subcategories, encouraging them to view additional products and alternative options and making transitions between assortments intuitive and easy. Rather than counting on sales driven by initial interest...

E-Commerce Content Strategy: It Starts With Unique Product Content

By Virtucom Group Team on Dec 9, 2016 9:22:22 AM
E-Commerce Content Strategy: It Starts With Unique Product Content

E-Commerce Content Strategy: Why Your Tool Kit Must Go Beyond Product Descriptions

By Virtucom Group Team on Nov 18, 2016 2:42:20 PM
E-Commerce Content Strategy: Why Your Tool Kit Must Go Beyond Product Descriptions

Product Data Management Pitfalls: 5 Ways You're Sabotaging Your Product Content

By Virtucom Group Team on Oct 28, 2016 2:27:05 PM
If you're making changes to your product data management strategy, you also need to be serious about your product content in order to hit the mark with customers every time.

You’re Doing Everything Right With Product Content, Why Aren't You #1 On The SERP?

By Virtucom Group Team on Jun 28, 2016 2:02:58 PM
You’re Doing Everything Right With Product Content, So Why Aren't You #1 On The SERP?

5 Things Your Competition is Doing With Product Content - And You Should Be Doing Too

By Virtucom Group Team on May 3, 2016 11:51:59 AM
5 Things Your Competition is Doing With Product Content - And You Should Be Doing Too

Creating the Big Picture: How Layers of Product Data Lead to Successful E-Commerce

By Virtucom Group Team on Feb 9, 2016 5:15:06 PM
Creating the Big Picture: How Layers of Product Data Lead to Successful E-Commerce

No Second Chances at First Impressions: 4 Tips to Improve Your Product Names and Images

By Virtucom Group Team on Nov 3, 2015 5:17:15 PM
No Second Chances at First Impressions: 4 Tips to Improve Your Product Names and Images

Winning Hearts, Minds and Sales: Product Content That Boosts Conversion Rates

By Virtucom Group Team on Oct 20, 2015 3:40:28 PM
Winning Hearts, Minds and Sales: Product Content That Boosts Conversion Rates

First, Prepare: 7 Simple Ways to Make Content Creation More Efficient

By Virtucom Group Team on Sep 23, 2015 2:46:07 PM
First, Prepare: 7 Simple Ways to Make Content Creation More Efficient