You have mastered the art of getting your company’s name out there in a world filled with fierce competition to increase SEO ratings and drive ROI. You can’t even keep track of all the likes on Facebook and the followers on LinkedIn, Instagram and Twitter, nor do you want to — too many to count is better, right? Your social media presence is on point and your blog post game is strong. So what’s the problem? People are talking about your company and your marketing campaign in general, but when push comes to shove, your product pages are still not appearing as the first result on the SERP. You have owned that second, third and fourth link result spot, but you’re never number one.
Unique content improves page views by 80%
We’ll fill you in on a little secret that we know all too well: pay more attention to unique content. If you don’t have distinct product descriptions, you won’t increase your SEO, which results in low credibility for your products, which leads to dormant or decreasing conversions. Let me offer you a fact you may like: companies who begin to use unique product content experience an 80% increase in page views. You like that fact, don’t you? Keep reading.
Use product content to boost SEO
Content is one of the top two factors that Google uses to determine ranks on their search engine algorithm — that is how important your content is to SEO ratings. It can be tempting to recycle content between similar products, but the time you save by doing so will cost you in the end. Search engines favor unique product content, so it’s important that every product description is fresh and different. With unique content on every page, your site will be seen as more relevant and in return will rise in the search engine ranks. Even though unique content is essential in boosting your SEO ratings, the idea does not have to be overwhelming. We get it…your team is hardworking and determined to raise your SEO ranks, but they are also busy. So let us support you. Having an experienced content partner will not only cause less stress on your team, but you’ll get the results that you’ve been searching for (literally). Here are a couple more secrets we’ll let you in on.
If your content is not unique, then you're not special
Our firm knows the importance of using keywords to get more page views. You want to use the right combination of keywords on your page without stuffing your content with unnecessary terminology. An overload of keywords can cause the page to lose its natural feel, and the line between unique content and ordinary content starts to blur. Additionally, terms like “syndicated” and “duplicated” content are not in our vocabulary. Having this type of content makes your page incomplete and unreliable. Not only will you have missing data, but customers who are searching for your page will be redirected to something even better. Let’s face it: if you’re content isn’t unique, then you’re not special. Your content is just like every other company’s content. This leads to comparison shopping, and there’s no guarantee that the shopper will buy your product. We don’t want that to happen to you. Curious about what the other top factor is? Proceed.
Put RankBrain to work
Including links in your pages will also help increase your SEO, according to Google. Insert links to other products that may be of interest to the shopper. However, you must make sure that your links are of high quality and are relevant to what you are selling. If you use this method, you will see a boost in your SEO ranking, and you will see your company slowly begin to creep into that first result on the SERP. By providing links throughout your assortment, you’ll also get more eyes on your offerings. Your SEO rank will increase and you’ll be active in cross selling. It’s a two for one value that’s hard to resist. But Google has also let us in on the algorithm mystery: RankBrain is their newest algorithm addition. RankBrain essentially determines the quality of the content online, based on its relevance, and ranks the pages in terms of quality, which as we now know, is impacted by unique product content.
Be Distinct
At the end of the work day, each product that you’re trying to sell must be distinct in its description. The more unique each product description is, the more accurate and engaging your product display pages will be. The more engaging your PDP’s, the more customers you’ll have visiting your site daily.
Would you like more information on how our company can support you with unique product content? Reach out to solutions@virtucomgroup.com to speak with someone who can help you get started.
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Consistent business blogging yields results – more clicks, more subscribers and – ultimately – more conversions. Whether you’re writing an automotive blog, an accounting blog, a healthcare blog or a home renovation blog, blogging for business and content development are useful for any industry. Follow the content writers at the Virtucom Group blog as they share digital marketing tips and discuss website content writing services that can optimize your business blog.
