Why a Winning Ecommerce Content Strategy Is More Important Than Ever

July 18, 2023

by Brian Wright

How consumers are purchasing goods and services has changed dramatically over recent years due to the ongoing digitalization of modern life. While retail therapy is still very much needed, it is not as often performed in-store, but rather online. A recent study suggests that around 218.8 million people in the United States will make online purchases in 2023, spending an average of $5,381 per person. Experts predict the number of digital shoppers to increase more and more in the coming years, reaching 230.6 million people by 2026.

The surge of ecommerce has forced retailers to shift the way they think and the way they market to potential customers. Now, more than ever, retailers and marketing agencies should consider partnering with a content creation provider to develop an effective content strategy and ecommerce solutions. Virtucom Group, a content writing agency that excels in creating strategic content services for retailers in a variety of industries, explores why content writing is so crucial in this new age of consumerism.

Improves Organic Search Rankings

With the ability to search any topic or item by simply pulling out their phone, consumers are more informed than they’ve ever been. The days of shoppers entering a retail store and asking an associate a question about an item are gone. Now, the majority of consumers start their retail journey online. 81% of retail shoppers conduct online research before buying, according to one study. More so, more than 55% of U.S. consumers would rather conduct their business online rather than in-store.

To keep up with this shift in how goods are being purchased, retailers need to be aware of their online presence. Even with the various marketing platforms social media offers, where your company ranks on search engines matters. Search engines drive 300% more traffic to sites than social media. In addition, 67% of clicks go to the top five websites in search engine results, and the results from the next five yield less than 4% of the clicks.

Effective content helps improve organic search engine rankings, providing your company with tremendous visibility and exposure over your competition. An experienced content creation provider such as Virtucom Group understands SEO ranking factors to give your business the best opportunity to stand out.

Good Content Increases Trust

While consumers have changed the way they go about purchasing items, brand trust is still a driving force in their decision-making. Consider these staggering statistics:

  • 67%of consumers must trust the brand before they'll continue buying its products or services. 
  • A survey found that only 34% of consumers trust the brands they use.
  • 46% of consumers say that they would pay more to purchase from brands they can trust.

Producing engaging and informative content about your business, industry, and products demonstrates you know what you’re talking about, instilling trust in your existing and potential customers. The talented writers at Virtucom Group work diligently to research and analyze your niche market to create content for different digital platforms effectively.

Better Customer Retention

Most consumers have go-to brands that they continuously choose. But how do these brands become the consumer’s favorite? 96% of customers say that customer service and the customer experience are essential factors in brand loyalty. This aligns with the fact that 89% of customers will switch brands following a poor experience.

In this new age of consumerism, an effective content strategy helps generate a more positive customer experience, increasing customer retention. The content created by the Virtucom Group team will encourage your customer base to continue using your business for goods and services.

Receive Advanced Ecommerce Solutions with Virtucom Group

More and more shoppers are abandoning brick-and-mortar storefronts and conducting their purchases online. To avoid falling behind, businesses should consider the state of their content marketing strategy. If your business wishes to improve its online presence, turn to the ecommerce solutions experts at Virtucom Group.

Our team is dedicated to creating compelling content that is designed with the intent to further your organization. All of the content we produce is carefully crafted with your business in mind. The content we produce will feel as if it was created by someone from your company. To learn more about our content and ecommerce solutions, contact us today.

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