Content Marketing for Auto Dealerships: What Car Professionals Should Know

June 5, 2023

by Brian Wright

Content marketing for auto dealerships has come a long way in recent years. In the past, advertising for a car dealership might have meant placing an ad in the newspaper or creating a commercial with a catchy jingle. With the advancement of technology and the use of the internet, those days seem long gone.

Today’s car shopper is widely different from those even a few years back. This change has caused auto dealerships to rethink their approach and how they appeal to a prospective customer. To successfully reach their targeted audience, auto dealerships are leaning on effective content marketing strategies. Virtucom Group, a content provider specializing in content creation for a variety of industries and other writing agencies, explores the topic of content marketing for auto dealers and why it is important to your business.

How Content Marketing Translates to the Auto Industry

Every business could benefit from high-quality content, including car dealerships. Whether you’re a large corporation of auto dealerships with multiple franchises or a small, locally owned dealer, you need creative content to grow your audience and increase traffic to your website.

One of the most effective ways to do this is by implementing a content marketing strategy for your business. By definition, content marketing is a strategic marketing approach that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. The ultimate goal of content marketing as it pertains to your auto dealership is to increase profitable customer action. Other goals of content marketing include educating current and prospective customers, increasing brand awareness, establishing an open line of communication with customers, and more.

Why Does Content Marketing for Dealerships Matter?

Before incorporating a content marketing plan into your automotive dealership business, it is important to understand its importance and why you should. The first reason is that the more high-quality content your brand produces, the better the chances your marketing efforts will be successful. This is largely in part to today’s prospective car shoppers doing their due diligence online before making a purchase. In fact, one study found that 59% of car buyers go online to research cars first before stepping foot into a dealership. Another study suggests that accurate information is one of the key drivers of satisfaction with car websites as consumers prepare for a new car.

What’s even more alarming for auto dealerships is the way consumers are purchasing vehicles. More and more consumers are shifting away from traditional automobile purchasing practices and choosing to purchase completely online. According to the 2022 Car Buyer Journey: Top Trends report, 68% of consumers say they will do most or all of their vehicle purchase process online in the future and 80% think it’s a good or great idea to buy entirely online. 

So what does all this mean for auto dealers? Whether your goal is to increase sales or drive more readers to your automotive site, expert content writing can help capture the attention of consumers as they do their research and move forward with a purchase.

Content Marketing Solutions with Virtucom Group

Elevate the online presence of your automotive dealership with content marketing solutions from the experts at Virtucom Group. Through our strategic content writing services, we can help your business reach its marketing goals in a variety of ways. Our team of talented writers and editors specializes in blog content, landing and location pages, social media content, and more. For more information about content marketing for dealerships and the ways you can benefit from our services, contact us today at Virtucom Group.

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