Your content might seem stellar, but if it’s not designed for your target audience, it’s probably going to flop. Visit our blog to learn why your content should be founded upon detailed audience research, as well as how you can work that research into your blog strategy.
Not ready to delve into the world of content marketing on your own? Outsourcing your content work is an excellent choice – but it’s important to choose a copywriting agency that meets your needs. Discover how to identify the agency that’s right for your business.
Colleges and universities present unique marketing challenges due to a long purchase path and an extremely diverse target audience. Check out today's post to see why an academic blog could be the solution to your marketing needs.
People are relying on virtual assistants for local information now more than ever before. If you serve a specific city, state or region, creating location pages for your business can help AI, like Alexa and Siri, find you more easily.
Planning on entering the content marketing scene? It’s a tough place to stand out, but sizing up your competition can help your business put its best foot forward. Learn the benefits of competitive analysis on the Virtucom Group blog.
80 million Millennials spend $600 billion annually. If your product pages don't accommodate their shopping preferences, you could miss out on a huge share of that spending. Learn more about developing Millennial-approved product pages on our blog.
PPC landing pages are a great way to drive more conversions, but only if they’re designed right. If you have ads running on Google AdWords or another search engine, this post can help you figure out the best ways to create and optimize your landing pages for maximum lead generation.
Well-written blog posts can drive traffic for years to come – even if certain elements are outdated. Learn how to update your website’s older, well-performing content with a modern look and fresh information in six simple steps on the Virtucom Group blog.
The best legal blogs all have one thing in common: prep content. From safe driving tips to checklists about what to expect at your first legal consultation, prep content is an excellent way to educate your clients and boost your business. Click to learn just how valuable attorney blogs can be.
What’s the easiest way to destroy trust with your customers? Inauthentic content. Today’s blog post delves into why authenticity is critical and how to make sure your content marketing campaign rings true for your audience.