Well-written blog posts can drive traffic for years to come – even if certain elements are outdated. Learn how to update your website’s older, well-performing content with a modern look and fresh information in six simple steps on the Virtucom Group blog.
The best legal blogs all have one thing in common: prep content. From safe driving tips to checklists about what to expect at your first legal consultation, prep content is an excellent way to educate your clients and boost your business. Click to learn just how valuable attorney blogs can be.
What’s the easiest way to destroy trust with your customers? Inauthentic content. Today’s blog post delves into why authenticity is critical and how to make sure your content marketing campaign rings true for your audience.
A carefully crafted PPC campaign can send sales skyrocketing. But without a strategic approach to your platform of choice, there’s a good chance that your ads will flop. Learn how to create effective PPC ads on the Virtucom Group website.
Over the years, thought leadership has become increasingly popular as customers turned to the Internet to research products and services. In order to compete for your audience’s attention, you need a thought leadership strategy that positions your brand as a trusted partner.
Trying to build up your company’s brand persona? Draw some inspiration from these three companies, all of whom present a clear image of who they are, what they stand for and why their customers love them.
Law firms used to rely on word of mouth to spread news about their services, but the times have changed. Read on to find out how law firms are using legal blogs with content marketing strategy to turn readers into clients.
Before you hire writers, take a minute to look through their company blog. This is where you’ll see exactly what each specific copywriting agency has to offer, the good and the bad. That way, you can feel confident you’ve selected the best writing services for your needs.
Whether your goal is better brand awareness, boosted sales or becoming an industry thought leader, improving audience engagement with your business blog is an important step in achieving your objectives . With this comprehensive guide, we'll deliver tips to help you optimize your blog's potential.