Smarter Content for Better Ecommerce

Need to Increase Online Sales? The Right Product Content Boosts Conversion Rates

By Hannah Hall on March 24, 2022
There are many ways for retailers to boost conversion rates through effective product content. Learn more about enhancing your ecommerce strategy with Virtucom Group.

The Relationship between Storytelling and Content Marketing

By Andrew Stack on March 18, 2022
Storytelling is essential in content marketing to express a brand’s message and support search engine optimization (SEO) efforts. Learn more from Virtucom Group.

Content Marketing: The Key to Improving User Experience

By Andrew Stack on March 14, 2022
Content marketing helps businesses improve the experience of their website’s visitors. Learn about the link between content marketing and user experience from Virtucom Group.

The Difference between Content Marketing and Brand Journalism

By Brian Wright on February 25, 2022
Content marketing and brand journalism allow companies to reach their customers efficiently and strategically. Learn more about these strategies at Virtucom Group.

Retailers – Improve Your Presence with Unique Product Content

By Hannah Hall on February 16, 2022
For retailers, creating unique website content can enhance the customer experience and improve SEO efforts. Learn about this ecommerce solution at Virtucom Group.

5 Ways Retailers Sabotage Product Content

By Virtucom Group Team on February 11, 2022
Your product content is on point, but you’re still losing customers. Salvage your sales numbers with five tips about ecommerce solutions from Virtucom Group.

Why Feature-and-Benefit Statements Complete Product Pages

By Hannah Hall on January 26, 2022
When retailer sites lack detailed feature-and-benefit statements for products, their bottom line can take a toll. Enhance your ecommerce strategy with Virtucom Group.

Quality Assurance or Content Creation: Which Is the Best Ecommerce Strategy?

By Virtucom Group Team on January 21, 2022
If your site has old, duplicate product information, it can be tough to decide whether to optimize it or create new content. Learn the best ecommerce strategy from Virtucom Group.

Freeze! Do Not Publish Duplicate Content on Your Site

By Virtucom Group Team on January 12, 2022
Regardless of your industry, publishing duplicate content on your website could impact your content marketing bottom line. Learn more from Virtucom Group.

Disappointed with Your Holiday Sales This Year? These 3 Reasons Could Be Why

By Virtucom Group Team on December 20, 2021
Why were your retail website’s conversion rates so low this holiday season? Learn about the ecommerce solutions your competitors are using at Virtucom Group.