Quality Assurance or Content Creation: Which Is the Best Ecommerce Strategy?

As your business develops its ecommerce know-how, you might start itching to optimize that duplicate content on your site. But if you work in a highly competitive field, you might also feel the push to go live with new content as fast as you can. So, if time is of the essence, which one should you pick? Here, Virtucom Group explores the benefits of both avenues and suggests the ideal ecommerce strategy for businesses in this tricky situation.

Choice A: Content Creation

Did you know that 55% of consumers research their purchases online before buying? By posting your new SKUs as soon as possible, you can ensure that they see what your company has to offer when it matters most. Aside from this clear benefit, new content creation also offers the following advantages for your business:

• Content enhancement: By starting fresh with new SKUs, your business can implement SEO best practices that your older content might lack.
• Competition: By updating your online inventory, you can stand up better against competing retailers who are offering similar products.
• Customer draw: With a larger variety of items to choose from, customers might feel more justified visiting your site than others that offer less.

Choice B: Quality Assurance

Of course, there’s also much to be said about optimizing the SKUs that are already living on your website. By opting for this choice, your business could reap the following rewards:

• Improved standardization: By optimizing your previous SKUs, you can create a solid foundation for your website that you can model your new content after.
• Better ranking: By ridding your website of duplicate content and unnatural language, you can improve your site’s search engine results page (SERP) ranking.
• Increased resources: Since editing is often less time-consuming than content creation, you’ll likely have leftover time to devote to other pressing business endeavors.

The Verdict: All of the Above

And now, the moment you’ve been waiting for. Should you dedicate your precious time to creating new content or optimizing your preexisting SKUs? At Virtucom Group, we say, “Let us help you do both.” By extending your team with the product data and content specialists at Virtucom Group, you can complete both of these important tasks in a short amount of time.

To do it, our team would first develop a style guide for you to help keep all of your product information consistent. Then, we’d gather accurate product data, create engaging, unique product copy, and optimize your preexisting SKUs to revamp your online presence. To get started, contact us today to learn about the benefits offered by this one-time investment, as well as other ways we can help you enhance your ecommerce strategy.