The internet is a large space, especially when it comes to online shopping. Customers have many options to choose from when shopping around for a product or service. Having abundant and useful information about the product or service can encourage customers to purchase from your site. However, too much information can be overwhelming to customers. This is especially true if the information is uninteresting or hard to understand.
Finding a balance between helpful and engaging content is an important step in any retailer’s ecommerce strategy. Here, Virtucom Group, a trusted provider of ecommerce solutions, talks about how to use images and imagery to enhance your content and boost conversion rates.
Choosing Wise Images
When customers shop at a store, they have the chance to physically see the product in person. This allows them to see the quality and size, and they can determine how the product can fit into their lives and make it easier. However, when customers shop online, they don’t get to do this. Replicating this experience on your online platform is an important step to enhancing your content. By adding detailed, high-quality images, virtual customers can make an informed purchasing decision.
Images can show customers information that product features sometimes cannot portray. For example, some photos may show the product alongside other furniture or accessories. This is a great way to visualize the approximate size of the product and how it can fit with other items that customers have in their homes. In addition, adding pictures with exact size measurements can give customers an accurate depiction of the product.
Creating Engaging Content
Although a picture is worth a thousand words, it can’t hurt to add language and imagery that evokes an emotional response from the customer. While product features focus on the mechanical functions of the product or service, product descriptions can have a little more freedom in terms of language. This is where you’ll want to add information that caters to your customer base’s needs and desires.
When customers view a product, they are most likely asking themselves, “How do I feel about this product?” Therefore, the goal of a product description is to allow customers to answer this question in a way that speaks to their emotional needs. Using enticing, persuasive language throughout your product description can get customers to picture how the product or service can benefit them. By using imagery and enticing language, you can evoke an emotional response from the reader in a way that makes it personal to them.
Using Imagery and Language to Your Advantage
SKU writers may have heard the phrase, “Show, don’t tell.” However, for those who don’t know, this phrase is key in producing well-thought-out imagery and written content, even in your own product descriptions. “Show, don’t tell” essentially means that you should show how this product will be beneficial to customers rather than telling them.
Using the right language and imagery in your content can enhance the customer experience, even online. If a customer can clearly picture how they can use the product or service to their advantage, they are more likely to purchase the product or service. Virtucom Group has an extensive team of writers well-versed in the use of persuasive language and customer satisfaction. To learn more about how to implement this into your business’ ecommerce strategy, contact us today or visit us on LinkedIn and Instagram.
