Not backing your buyer personas up with real data? You’re likely missing the mark with your inbound marketing campaign. See how expert writers gather good data.
Before you buy blog content for your B2B or B2C business, it's critical to have well-defined consumer profiles so that you know exactly who your customers are.
Are you using buyer personas to inform your digital marketing content? Utilizing a customer profile is a must for business blogs. Learn the basics here.
Are marketers more like FBI profilers than we think? In our latest blog, we cover how writing a customer profile is not too different from FBI profiling.
Copy errors kill your company's credibility. Make sure your content editor is using this proofreading checklist to keep each published post error-free.
Trusting an outside agency with your content can be scary. In this post, we dispel the top three objections that companies have about content outsourcing.
