Smarter Content for Better Ecommerce

Stop Guessing About Content Marketing ROI: Know Your KPIs

By Virtucom Group Team on November 24, 2017
You've been creating content for some time now. Read on to find out how to use KPIs to evaluate your content marketing ROI and see which efforts are working.

Your Law Firm Needs A Legal Blog: A Blog Strategy For Lawyers

By Virtucom Group Team on November 22, 2017
Looking to bring more clients to your law firm? Want to boost your brand recognition? Here, we explain why a legal blog strategy is essential for growth.

Say No To DIY Content Writing: 4 Signs You Need To Outsource Content Creation

By Virtucom Group Team on November 21, 2017
Infrequent posting, unchecked errors: these are just a few reasons to outsource content creation. Read on for 4 signs it's time to outsource your content.

The Future Of Search: 3 Ways To Optimize Content Writing For Voice Queries

By Virtucom Group Team on November 20, 2017
From Alexa to Siri, more consumers are using voice search to find information they need. Read on for 3 ways to update your content writing for voice search.

Your Customers' Purchase Path: Social Media And The Buyer’s Journey

By Virtucom Group Team on November 17, 2017
Social media can influence your customers' purchase path at every stage of the buyer’s journey. Learn how to harness this indispensable power.

3 Ways The Buyer’s Purchase Path Is Changing Headed Into 2018

By Virtucom Group Team on November 16, 2017
Don’t get stuck in the past. In this post, we detail 3 ways the consumer purchase path is changing and what your marketing team can do about it.

Understanding Your Customers’ Purchase Path: B2B vs. B2C

By Virtucom Group Team on November 15, 2017
No two buyers' journeys are the same. Keep reading to learn how you can leverage the differences between B2B and B2C purchase paths in your digital marketing.

Content Marketing ROI: Map Your Content Strategy To Your Buyer's Purchase Path

By Virtucom Group Team on November 14, 2017
Find out how to maximize your inbound marketing ROI with content that’s aligned with your digital marketing funnel or buyer’s purchase path.

Understanding Your Customers' Purchase Path And The Buyer Persona

By Virtucom Group Team on November 13, 2017
Dive into the 3 stages of the buyer's journey, and learn how to enhance your digital marketing strategy to attract your ideal customers.

What’s A Sales Blog Without A Content Offer?

By Virtucom Group Team on November 10, 2017
Calls-to-action turn sales blogs into actionable parts of the buyer's journey. Read on to see how offers guide readers through the marketing funnel.