Let’s face it: word of mouth only travels so far nowadays. In the age of digital marketing, the key to any successful business is having a solid online presence. Every day, potential customers take to search engines to discover local shops, restaurants, services and more. Whether they’re looking for a new tasty takeout place to try on a Friday night or searching for deals at the various car dealerships in their area, it’s essential for prospective clients to come across your company, and ideally, within the top search results. This is where location pages come into play.
Why Add Location Pages To My Digital Marketing?
You’ve worked on building a brand and created a functioning, appealing website. You may have even generated a sales blog to keep your customers up to date on the latest products or services you offer. Next on the checklist: creating effective, SEO-boosting location pages filled with rich, diverse content. Differing from other pages on your website, location landing pages serve a singular, focused purpose – giving customers the information they need to locate your business by boosting your SEO. As such, companies with multiple locations should make each individual webpage unique, promoting their brand in several targeted regions.
Content Development Tips For Location Pages
Creating location pages doesn’t have to be a daunting task. If your business has several locations, consider comprising your own template to keep the format and brand messaging consistent across all your landing pages. However, creating unique content for each page is vital to improving your SEO, whether you have two locations or 100. Here are some general tips to get you started:
- Aim for 250 – 400 words per page
- Craft a unique lead-in sentence that includes location-specific information
- Include contact info exclusive to the location, such as a phone number or email address
- Utilize an integrated map to further emphasize your location
- Write detailed directions referencing nearby landmarks and neighborhoods
As with any landing or location page, it is also vital to come up with relevant keywords and phrases that can be incorporated naturally within your copy. For example, if you own a tuxedo rental business in Stamford, Connecticut, a good key phrase to utilize might be: tuxedos for rent in Stamford, CT. This helps improve SEO by including a common phrase that potential customers are likely to type into a search engine.
However, remember that crowding your content with awkwardly included keywords is counterproductive — you won't see a benefit from stuffing your landing pages with repetitive or poorly chosen keywords, and great content should always come first.
How Do You Make Location Pages Part Of Great Content?
Do you have any tips and tricks for improving SEO with location pages? Leave us a comment and let us know. Want to know more about Virtucom Group? Follow us on LinkedIn and Instagram.
About Virtucom Group
Consistent business blogging yields results – more clicks, more subscribers and – ultimately – more conversions. Whether you’re writing an automotive blog, an accounting blog, a healthcare blog or a home renovation blog, blogging for business and content development are useful for any industry. Follow the content writers at the Virtucom Group blog as they share digital marketing tips and discuss website content writing services that can optimize your business blog.
