This week we’re taking a break from sharing our ideas to put a spotlight on some thought-provoking writing from around the Web. One of the exciting things about our industry is that there’s always something new to learn and a wealth of writers dishing out innovative and insightful commentary. As you prepare for the weekend, why not check out a few of the links that we’ve enjoyed lately?
Actionable content
It’s a new year, and that means lots of takes on the trends and developments we can look forward to in the world of content. What will become The Most Important Content Trend For 2017? Tanya Hall predicts that we will all take a hint from the world of business publishing and focus on making our content actionable as a strategy for resonating with readers. Whether actionable content becomes the dominant trend in 2017 or not, it’s a useful framework for thinking about what we do.
Exploring connected purchases
Cross-selling works – we discussed how you can take advantage of this opportunity to get more eyes on your assortment with category content a few weeks ago. In a recent article for Internet Retailer, How To Know What That Web Shopper Will Buy Next And When, Edward Thomas explores some of the nuances of connected purchases. This quick read provides some interesting insight on predicting customer behavior to maximize your cross-selling efforts.
Lazy Writing 101
Every writer has his or her word pet peeves, but Content Marketing Institute’s Julia McCoy outlines some of the worst lazy writing offenders in 15+ Worthless Words To Cut To Improve Your Readers’ Experience. She reminds us that unnecessary verbiage is distracting at best and off-putting at worst, encouraging writers to cut the flab and boost the value of their content. Which lazy words make your forbidden list?
Value over Volume
You’ve likely heard a lot about the importance of fresh content for SEO success. That’s certainly true, but at the end of the day it’s essential to prioritize value over volume. In Why SEO & Lousy Content Don’t Mix, Ryan Shelley argues that more isn’t always better if you’re cutting corners with your content. Whether you’re focused on product copy, social content or a variety of efforts, this article is a must-read.
Just read it
And while you’re at Search Engine Land, why not check out their Periodic Table of SEO Success Factors?
Can you give 100?
Blogging and other social content matter for business. But as Renée Warren points out, it’s important to consider your reasons for creating content and how you’re going to accomplish your goals. Check out The 7 Worst Reasons For A Content Marketing Campaign to see if you’re making the best choice for your company. The takeaway – make sure you’re ready to make the most of your efforts by getting the timeline right. Warren rightfully argues that content marketing is hard work, so you may also want to consider if this is something you can give 100% to in house, or if you need a content partner to avoid calling it quits after a few attempts.
What have you been reading lately? Leave us a comment with links that made you think, raised questions or provide inspiration. And follow us on LinkedIn and Instagram for more about Virtucom Group.
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About Virtucom Group
Consistent business blogging yields results – more clicks, more subscribers and – ultimately – more conversions. Whether you’re writing an automotive blog, an accounting blog, a healthcare blog or a home renovation blog, blogging for business and content development are useful for any industry. Follow the content writers at the Virtucom Group blog as they share digital marketing tips and discuss website content writing services that can optimize your business blog.
