Everywhere you look, someone is telling you that you need powerful content writing to compete in the crowded e-commerce marketplace. So you study the best, read everything you can find and either begin an in-house web content writing program or work with an outside content marketing agency. You revamp your website with brand-new content that's going to change the way you do business.
This may be the point when you ask yourself "but how do I know this is even working?"
The truth is, you're not creating great content for the sake of content. That's not part of your business plan, and it's not a good use of your time or budget. Content is meant to work for you by building your customer base and helping you stay competitive, so it's critical that you devise a blog strategy to evaluate your content marketing ROI - return on investment. Here are a few easy ways to understand the success of your content:
Growing conversion rates are the easiest way to see that your content writing is having a positive impact.
When more customers are making more purchases after a new blog strategy is put into place, it's not hard to see that your program is working. You know that your products and services are top notch, and when sales grow, it's clear your content writing is successfully conveying that to your customers. If you're not seeing these results, you may need to give it some time -- this is a marathon rather than a sprint. If you've been patient and still not seen the results you want, then it's time to re-evaluate your strategy.
Are customers spending quality time with your content and coming back for more?
When clients spend more time on your site or business blog, they're more likely to make a purchase. If your website content is providing the quality of information and the shopping experience they desire, customers will linger, evaluate more products and make more return visits. This may not generate a sale each and every time, but it will establish your site as the go-to location in the minds of frequent visitors. If customers are quickly navigating away, it's time to look at your content and evaluate how well it matches up with the needs of your customer base.
Brand recognition and reputation are priceless.
Word of mouth is invaluable to any business -- you want potential clients to hear that you've got a terrific reputation, and your current clients are one of the most effective ways to spread the good word. Mentions of a great shopping experience on social media platforms like Facebook and Twitter can drive new customers your way, giving you a chance to wow them with your content.
If you're not seeing a buzz online, you might want to consider ways to make your content more engaging. And if there are criticisms? Try seeing them as feedback that you can make use of.
What methods does your company use to measure content marketing ROI? Leave us a comment and let us know. To keep up with Virtucom Group, you can check us out on LinkedIn or visit our Instagram profile.
About Virtucom Group
Consistent business blogging yields results – more clicks, more subscribers and – ultimately – more conversions. Whether you’re writing an automotive blog, an accounting blog, a healthcare blog or a home renovation blog, blogging for business and content development are useful for any industry. Follow the content writers at the Virtucom Group blog as they share digital marketing tips and discuss website content writing services that can optimize your business blog.
