Even professional bloggers and others who work with words can sometimes be swayed by the idea that an image is worth at least a thousand of them. Advanced Web Ranking's blog has combined the best of both worlds with 19 Inspirational Content Marketing Quotes to Breathe New Life Into Your Strategy. There's a little something for everyone here, but one image featuring a quotation from copybogger's Demian Farnworth really leapt off the screen for me.
Can Content Writing Great Copy Be That Easy?
No topic that delivers 6,810,000,000 results on Google could possibly be so easily summed up, and certainly not one that generates so many divisive stances: while Brafton's Lauren Kaye claims that interactive content is the future of online marketing, Mark Templeton recently wrote that content marketing doesn't work in an article for Forbes (caveat: his real argument is that like so many things, content doesn't work unless you do, too).
Plus, I suspect that anyone who's spent time learning about content creation and honed their skills might bristle at Farnworth's assertion. How dare you, sir? I'll have you know that according to reputable sources it takes at least 10,000 hours to master a craft, and it's a lot more complex than that!
Except that his assertion is correct. I could give you a list of other traits I think define great content: engaging, distinctive, user-friendly, factually correct, memorable. However, all of those traits could easily be grouped into the three Cs identified above. Why will these three simple attributes take your content from good enough to great?
The Three Keys To Great Content Writing
Clear: Above all, it's critical that your message is received with crystal clarity. Clear content builds trust, and trust inspires the confidence required to make purchases and build brand loyalty. Customers who find themselves befuddled by your content are unlikely to spend a great deal of time attempting to understand. More importantly, they're even less likely to reward your efforts with their purchases.
Compelling: It's not enough to just present information. If customers were satisfied with mere data, B2B and B2C retailers would deal in attributes alone. Content is what ties the data together, makes your clients care and speaks to them in a way that establishes a relationship as much as it delivers useful knowledge.
Concise: You can't have too much of a good thing -- or can you? Your customers are busy people with packed schedules, and they need great information fast. Keep it short and simple, and you'll keep the sales rolling in.
Is this three-word solution the absolute final word in content creation? Probably not -- while this is a solid recipe for delivering quality content, there's a wealth of important perspectives out there and a variety of nuanced takes to consider. But if you can comfortably declare your content to be clear, compelling and concise, you're on the way to providing a successful experience for your site visitors.
What's Your Best Content Writing Advice?
What's the best content advice you've ever received? Leave us a comment and let us know. You can also stay connected with Virtucom Group on LinkedIn or see what we've been up to lately on Instagram.
About Virtucom Group
Consistent business blogging yields results – more clicks, more subscribers and – ultimately – more conversions. Whether you’re writing an automotive blog, an accounting blog, a healthcare blog or a home renovation blog, blogging for business and content development are useful for any industry. Follow the content writers at the Virtucom Group blog as they share digital marketing tips and discuss website content writing services that can optimize your business blog.
