--- title: 4 Essential Posts For Your Content Marketing Team's Thought Leaders description: In this post, we've curated 4 great content articles about content marketing that you should check out. Stay inspired with these 4 reading suggestions. image: http://blog.virtucomgroup.com/hubfs/books-2463779_1920%20(1).jpg --- [![Blog Header2020-01-23-BW-Hubspot](http://blog.virtucomgroup.com/hubfs/Blog%20Header2020-01-23-BW-Hubspot.webp "Blog Header2020-01-23-BW-Hubspot")](http://www.virtucomgroup.com/) [![virtucom group](http://blog.virtucomgroup.com/hs-fs/hubfs/Blog%20Template/logo3-light-new.png?width=213&name=logo3-light-new.png "virtucom group")](http://virtucomgroup.com/) - [Content Services](http://virtucomgroup.com/content-services/) - [Content Writing Services](http://virtucomgroup.com/content-services/) - [Content Packages](http://virtucomgroup.com/content-creation/) - [FAQs](http://virtucomgroup.com/faqs/) - [E-Commerce Solutions](http://www.virtucomgroup.com/prodx/) - [ProdX Item Onboarding](http://www.virtucomgroup.com/prodx/) - [E-Commerce Content](http://virtucomgroup.com/prodx/ecommerce-content/) - [E-Commerce Experience](http://virtucomgroup.com/overview/) - [Data Solutions](http://www.virtucomgroup.com/data-solutions) - [About Us](http://virtucomgroup.com/about/) - [Blog](http://blog.virtucomgroup.com) - [Contact](http://www.virtucomgroup.com/contact/) # 4 Essential Posts For Your Content Marketing Team's Thought Leaders October 13, 2016 by [Virtucom Group Team](http://blog.virtucomgroup.com/author/virtucom-group-team) Creating the best content writing includes many things, so this links roundup will encompass a multitude of digital marketing topics with the same overarching idea. See what's going on with current marketing trends, strategize ideas, map out your content creation plan or find inspiration with some out-of-the-box prompts. We know how important it is to embrace new ideas and fine-tune our skills to deliver the best content for our clients, and we know that matters to you too. Whether it's revealing tools of the trade, adding some new blogging tools to our skill set or offering tried-and-true tips, here are some good reads about content marketing that Virtucom Group would like to share. ## 1. "How Lifestyle Content Marketing Is Shaking Things Up" Have you been seeing a slew of buzzwords on the Internet lately? For us, one has surely been finding itself nestled in headlines: **lifestyle content**. One of e-commerce's most important trends and talked-about topics has seen quite a progression as of late — and from what we've gathered — for good reason. In "[How Lifestyle Content Marketing is Shaking Things Up](http://www.amsterdamprinting.com/blog/2015/07/16/how-lifestyle-content-marketing-is-shaking-things-up/)," this strategy has delivered proven growth and there's more to come. Read more to learn about the companies that have already made use of this marketing strategy, along with all sorts of crucial information about why this trend stands to have plenty of staying power and the multitude of benefits it has for future businesses. ## 2. "Why You Must Change Your Content Marketing Approach" As much as our industry is always evolving, one thing's been constant — change.  John Jantsch's "[Why You Must Change Your Content Marketing Approach](https://www.ducttapemarketing.com/blog/changing-content-marketing/)" solidifies this perspective with insights from a variety of marketing and content gurus. Their consensus: the best way to gain an edge through marketing is with a personalized approach built on the consumer's wants and needs rather than feature/benefit-based content. Developing pliability toward change in strategy and catering to the customer helps these firms stay on ahead of the competition. ## 3. "A Handy Set Of Tools For Content Creation" In "[A Handy Set of Tools For Content Creation](https://www.linkedin.com/pulse/my-pandoras-box-tools-content-creation-isabella-barbato?trkInfo=VSRPsearchId%3A4476569651474919186419%2CVSRPtargetId%3A6113681209336872961%2CVSRPcmpt%3Aprimary&trk=vsrp_influencer_content_res_name,),"  Isabella Barbato compiled all sorts of information that helps the pros develop the best final product. We're always looking to stay up to date and utilize new platforms, images and databases to keep organized — and this list just became our new bookmark. You'll find a variety of blogging tools and ideas to help keep things fresh and productive in ways you might not have imagined. ## 4. "21 Juicy Prompts That Inspire Fascinating Content" Creating fresh, exciting content is at the heart of what we do. So, of course, any reads that give us some inspiration and keep our creative copy juices flowing are very much encouraged. With Sally Hogshead's "[21 Juicy Prompts that Inspire Fascinating Content](http://www.copyblogger.com/fascinating-content-prompts/)"  in one tab and our word processor in another, we're ready to take on any new writing task with a head full of ideas.  So many of these suggestions are great for our blog writers, especially in regard to questions that help us identify with potential consumers. Let us know your thoughts on any of the links we've mentioned and feel free to share any good reads you’ve enjoyed lately. We’d love to hear from you! To keep up with Virtucom Group, you can check us out on [LinkedIn](https://www.linkedin.com/company/virtucom-group-inc-) or visit our [Instagram](https://instagram.com/virtucomgroup/) profile. [![Outsourcing Content Creation](https://no-cache.hubspot.com/cta/default/1892184/f86ca98d-b929-4a54-836b-3724bc46b298.png)](https://cta-redirect.hubspot.com/cta/redirect/1892184/f86ca98d-b929-4a54-836b-3724bc46b298) --- **About Virtucom Group** Consistent **business blogging** yields results – more clicks, more subscribers and – ultimately – more conversions. Whether you’re writing an **[automotive blog](http://blog.virtucomgroup.com/craft-a-compelling-automotive-blog-blogging-for-car-dealerships)**, an **[accounting blog](http://blog.virtucomgroup.com/why-cpa-firms-should-start-a-blog-blogging-for-accountants)**, a **[healthcare blog](http://blog.virtucomgroup.com/8-ways-to-strengthen-your-healthcare-blog-blogging-for-physicians-groups)** or a **[home renovation blog](http://blog.virtucomgroup.com/fix-up-your-website-with-a-home-renovation-blog-blogging-for-construction)**, **blogging for business** and **content development** are useful for any industry. Follow the **content writers** at the Virtucom Group blog as they share **digital marketing** tips and discuss **website content writing services** that can optimize your **business blog**. ### Subscribe to Email Updates [![Share on Facebook](http://blog.virtucomgroup.com/hs-fs/hubfs/Blog%20Template/social-icons-09.png?noresize&width=24&name=social-icons-09.png)](http://www.facebook.com/share.php?u=http%3A%2F%2Fblog.virtucomgroup.com%2Fblog%2Fgood-reads-4-posts-worth-checking-out-2%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](http://blog.virtucomgroup.com/hs-fs/hubfs/Blog%20Template/social-icons-10.png?noresize&width=24&name=social-icons-10.png)](http://www.linkedin.com/shareArticle?mini=true&url=http%3A%2F%2Fblog.virtucomgroup.com%2Fblog%2Fgood-reads-4-posts-worth-checking-out-2%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](http://blog.virtucomgroup.com/hs-fs/hubfs/Blog%20Template/social-icons-08.png?noresize&width=24&name=social-icons-08.png)](https://twitter.com/intent/tweet?original_referer=http%3A%2F%2Fblog.virtucomgroup.com%2Fblog%2Fgood-reads-4-posts-worth-checking-out-2%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=http%3A%2F%2Fblog.virtucomgroup.com%2Fblog%2Fgood-reads-4-posts-worth-checking-out-2%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=4%20Essential%20Posts%20For%20Your%20Content%20Marketing%20Team%27s%20Thought%20Leaders) [![Share on Pinterest](http://blog.virtucomgroup.com/hs-fs/hubfs/Blog%20Template/social-icons-11.png?noresize&width=24&name=social-icons-11.png)](http://pinterest.com/pin/create/button/?url=http%3A%2F%2Fblog.virtucomgroup.com%2Fblog%2Fgood-reads-4-posts-worth-checking-out-2%3Futm_medium%3Dsocial%26utm_source%3Dpinterest&media=%7B%7B+content.post_list_summary_featured_image+%7D%7D) [![Share on Email](http://blog.virtucomgroup.com/hs-fs/hubfs/Blog%20Template/social-icons-13.png?noresize&width=24&name=social-icons-13.png)](mailto:?subject=Check%20out%20http%3A%2F%2Fblog.virtucomgroup.com%2Fblog%2Fgood-reads-4-posts-worth-checking-out-2%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20http%3A%2F%2Fblog.virtucomgroup.com%2Fblog%2Fgood-reads-4-posts-worth-checking-out-2%3Futm_medium%3Dsocial%26utm_source%3Demail) ## Other Posts You Might Enjoy [![Why a Winning Ecommerce Content Strategy Is More Important Than Ever](http://blog.virtucomgroup.com/hubfs/pexels-pixabay-260024.jpg)](http://blog.virtucomgroup.com/why-a-winning-ecommerce-content-strategy-is-more-important-than-ever) ### [Why a Winning Ecommerce Content Strategy Is More Important Than Ever](http://blog.virtucomgroup.com/why-a-winning-ecommerce-content-strategy-is-more-important-than-ever) [Read More](http://blog.virtucomgroup.com/why-a-winning-ecommerce-content-strategy-is-more-important-than-ever) [![When It’s Time to Outsource Content Creation to Virtucom Group](http://blog.virtucomgroup.com/hubfs/pexels-tranmautritam-251225.jpg)](http://blog.virtucomgroup.com/when-its-time-to-outsource-content-creation-to-virtucom-group) ### [When It’s Time to Outsource Content Creation to Virtucom Group](http://blog.virtucomgroup.com/when-its-time-to-outsource-content-creation-to-virtucom-group) [Read More](http://blog.virtucomgroup.com/when-its-time-to-outsource-content-creation-to-virtucom-group) [![Content Marketing for Auto Dealerships: What Car Professionals Should Know](http://blog.virtucomgroup.com/hubfs/pexels-david-mcbee-395537.jpg)](http://blog.virtucomgroup.com/content-marketing-for-auto-dealerships-what-car-professionals-should-know) ### [Content Marketing for Auto Dealerships: What Car Professionals Should Know](http://blog.virtucomgroup.com/content-marketing-for-auto-dealerships-what-car-professionals-should-know) [Read More](http://blog.virtucomgroup.com/content-marketing-for-auto-dealerships-what-car-professionals-should-know) ![logo3-light-new.png](https://offer.inalign.com/hs-fs/hubfs/Clients/Virtucom/logo3-light-new.png?width=213&name=logo3-light-new.png "logo3-light-new.png") 2017 © All Rights Reserved. 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