Online Content Marketing: Improving Website Traffic

September 21, 2022

by Hannah Hall

With the number of individuals online constantly rising, it’s no wonder digital marketing has taken over as a popular marketing strategy. When it comes to attracting customers, using online platforms is a great way for companies to remain accessible to their customer base, as well as create meaningful conversations in the community. Here, Virtucom Group talks about online content marketing and the benefits it can provide.

What Is Online Marketing?

Online marketing, also called digital or internet marketing, is a strategy that uses the internet to raise awareness of your company and brand. Online marketing can involve the use of many outlets, including blogs, web pages, social media posts, content writing, videos, or even text messages.

Because the internet is accessible to consumers from all over, utilizing online marketing can not only attract new customers but also secure their loyalty to your brand. Online marketing uses search engine optimization (SEO) tactics to ensure your company ranks higher on the search engine results page (SERP). This means if you incorporate keywords and phrases that consumers typically search for when looking for your product or service, you can generate even more traffic and attention for your company.

Moving from Traditional to Online Marketing

Years ago, it would have been effective to put out an ad in the newspaper or commercial on cable television. But with the rise of the internet and streaming services, these methods have become less efficient. Switching to online marketing can be a challenge, but it makes your company more accessible to the general public. While traditional marketing limits the number of consumers seeing your company, online marketing allows customers to easily search for and find your company via the internet. Creating an online web page and adding your own content marketing strategy can drive traffic to your website and increase customer sales. It also gives consumers a reliable source to refer back to in case they need further information about your product or service.

Social media and paid social media ads are other options for online marketing. Ads on social media platforms, such as Facebook, Instagram, or other sites, allow your company to reach a wider audience. Ensure the content and web page design for your company is mobile-friendly, as most consumers research and look at web pages from their phones.

The Benefits of Online Marketing

There are many benefits to online marketing, especially in a world where the internet is relied on heavily. For starters, consumers can learn about your brand in a convenient and accessible way. This is especially true as the internet continues to be where consumers spend most of their time. Companies also have more freedom to create whatever content they want, working to catch the consumer’s attention.

In addition, online marketing makes sharing your ecommerce content even easier than before. You can link all online marketing efforts together to enhance your online presence and reach a wider audience. For example, if you publish a blog post on your company’s webpage, you can link it to your company’s social media pages or email lists.

Online marketing is also more cost-efficient than traditional marketing efforts. This is because you won’t need to exert the same financial resources as you would if paying for ads or commercials. Online marketing is virtually free and easy to use. In addition, marketing using online platforms allows you to see who is viewing your page directly and how well your online marketing strategy is working. With traditional methods, you can’t see who is viewing and responding to your ads, but online marketing allows you to see this information.

What’s more, online marketing allows your company the opportunity to engage with your customer base from wherever you are. It also gives you the chance to hear direct feedback from customers, providing you tools to improve your business and increase customer loyalty.

Online Marketing Assistance at Virtucom Group

In short, if you’re not already utilizing online marketing tactics, you’re overdue on getting started. At Virtucom Group, we understand the struggles that many companies face when venturing into the world of digital marketing. For over 20 years, we’ve helped countless Fortune 500 retailers and marketing agencies with fulfilling their content needs, taking the burden off their internal marketing resources. To learn more about content marketing assistance, contact us today.

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