If you’re a retailer or business owner and unfamiliar with the concept of content marketing, take it from Virtucom Group – you’re missing out on valuable opportunities to bring new, organic traffic to your site. Here, Virtucom Group, a provider of trusted content marketing services, provides an overview of content marketing and how we can help to bolster your ecommerce strategy.
Content Marketing 101
Before we dive into our specific services, let’s define this important area of marketing and advertising. Content marketing involves producing written copy with the right search engine optimization (SEO) tactics, which will then be published across your site as blog posts or landing pages. Content marketing also extends to sponsored articles, email communications, social media posts, and much more.
But why is content marketing so crucial for a successful ecommerce strategy? It’s simple – SEO is the secret to ranking higher on the search engine results page (SERP). Not only does your content need to be captivating and convincing, but it also needs to appease the technologies SERPs are using to pull relevant search results quickly from across the World Wide Web. Your website could also be penalized by search engines if you copy and paste the same information across multiple web pages, so don't take any shortcuts!
Therefore, to be competitive in the crowded ecommerce scene, your content must adhere to strict SEO best practices for things like:
- Smart stock imagery choices
- Word count per page or blog
- Using the right keywords in the right places
- Providing evidence of thorough, reputable research
- And the list goes on…
In short, the more SEO-driven, unique content that appears on your website, the better your website’s chances are of ranking higher in the SERP list.
Outsourcing Content Creation to Virtucom Group
Content marketing sounds like a lot of work, doesn’t it? While many businesses lack the internal teams to write blog posts, update landing pages, and the like, you can still improve your SERP presence through a partnership with Virtucom Group.
Working as a part of your team, our experienced SEO writers and editors can help you formulate a content strategy, and we’ll send you polished, engaging copy to use across your website and greater marketing efforts. Here’s a closer look at some of our most requested custom content services:
Blog Posts
Blogs provide a fantastic chance to add informational content to your website. Not only can you go in-depth about your products, services, and industry, but you can also enhance your online presence when Internet users are searching for what you offer.
Landing Pages
Whether you’re running a special promotion or updating your entire menu of landing pages, your content must reflect SEO best practices. This gives your products and services the highest chances of being seen by Internet users on the SERP, ultimately leading to more traffic to your site.
Sponsored Articles
We write these news-like stories with SEO in mind, yet they are not pieces that get published on your website. Rather, this form of paid advertising can make your article appear in print publications, from local newspapers to national magazines, as well as across major news sites.
Social Media Posts
Social media is an integral part of any content marketing strategy, and using SEO tactics while designing your posts can contribute to improved SERP rankings, as well. At Virtucom Group, we’re equipped to write social media posts for Facebook, LinkedIn, Twitter, and other platforms, and we’ll even include stock photos for an added fee.
Other Longform Content
Over the years, we’ve also tackled projects such as email newsletters, press releases, whitepapers, and e-books. Our team can accommodate custom content projects of any size, reducing your need to hire freelancers or overload your current employees with such responsibilities.
Request a Content Marketing Consultation Today
No matter the type of content your company requires for its marketing needs, Virtucom Group’s team of experts is here to help. For more information about how we can support your ecommerce strategy, contact us today to consult with one of our content marketing representatives.
