As we inch deeper and deeper into the digital age, it’s becoming increasingly clear the importance of having an online presence. Remaining up to date on current market trends is a critical aspect when establishing that presence, as well as delivering strong and effective content for clients. Working with marketing agencies and businesses directly, Virtucom Group constantly monitors the latest market trends to ensure the content we create serves its purpose. In this blog post, we detail some of the SEO and content marketing strategies that are trending upward for 2023.
An Increase in Voice Searches
Technology has changed our way of life in several ways, including how we search online. With the development of Artificial Intelligence, voice searches have risen in popularity. According to the Google Mobile Voice Survey, it is estimated that 41% of adults and 55% of teenagers in the United States utilize voice searches daily. Programs such as Amazon’s Alexa, Apple’s Siri, and Google Assistant have made it easier than ever for users to search for what they need. Their regular enhancement allows them to intelligently make predictions, along with correctly recognize keywords and phrases. Furthermore, these programs can even interpret context and intent by using Natural Language Processing (NLP).
Featured Snippets to Continue
The rise of featured snipped in search results can’t be ignored. Featured snippets are the boxes of results you often see above the actual search results. They serve as great little shorts cuts and can come in the form of bullet lists, how-tos, tables, or simply just one or two sentences. A sound search engine optimization (SEO) strategy will help ensure that your content marketing efforts land your website in a featured snippet section.
Video Marketing Will Remain King
Many consumers rely on video marketing for supporting their purchasing decisions. Retailers, who are unsure whether video marketing, should do their research. It is well known that websites are more likely to appear on the first page of Google results if videos are used. What’s more, videos tend to have a greater influence on consumers, helping them to make their purchase decisions.
With videos influencing people’s habits more and more, it will be beneficial for retailers to make it a component of their SEO strategy. Imagine being able to potentially double or triple your conversion rate by simply displaying a video on a landing page!
The Need for Unique, Engaging Content
When it comes down to it, engaging content is a trend that will never go away. Continuously updating and creating high-quality content is imperative for retailers. Strong content marketing will engage and educate your audience, driving organic traffic to your site. Retailers have the ability to form relationships with their customers, catching their attention and building up the brand.
Content Marketing with Virtucom Group
Developing effective marketing content requires anticipating upcoming SEO and marketing trends. The in-house team at Virtucom Group which specializes in content services, regularly researches the most current content marketing strategies, helping clients achieve the exposure they desire. To learn more about next year’s upcoming marketing trends or how we can help you improve your strategy, contact us today.