So you’ve tried business blogging, but you’re not getting the traffic you need. What’s the deal?
We could write a book on all the ways inexperienced content writers sabotage their own work and limit their content marketing success. But since it's Friday, we'd rather cover the five most common content marketing mistakes in meme form instead.
1. Don’t stuff keywords into your content.
Sometimes, you’ll discover content with a bunch of similar words uncomfortably crammed together. That’s probably a failed attempt at SEO content writing. It’s best for business blogs to shy away from that kind of behavior, or else Google will penalize you heavily.
2. Never publish a piece of content without a call-to-action (CTA).
Before deciding what you’re writing, you have to think about why you’re writing. It’s probably to create awareness and convert your readers to leads, right? So if your content doesn’t have a compelling call-to-action, you might as well not have written at all.
3. Don’t create content that doesn’t fit your content marketing strategy like a glove.
It’s simple – don’t throw content curveballs. For example, if your strategy focuses on in-depth, long-form blog posts, case studies and shorter industry news updates, including a recap of the last episode of Keeping Up With The Kardashians isn't going to add value. It's just going to confuse readers.
4. Avoid writing blog posts that aren’t specifically targeted for a certain audience.
You’ve already thought about why you’re writing – now, it’s time to decide who you’re writing for. If you can’t answer that question with an in-depth explanation of your target audience, you’re going to miss the mark, likely losing out on a lot of traffic. Hint: this can be remedied by creating buyer personas.
5. Never make it obvious that you’re trying to make money.
Ever been to a car dealership? You probably remember the salesmen more than anything. That’s because they’ve developed a reputation for pushing their products so aggressively that their customers simply leave. Overtly promotional writing will have the exact same effect on your readers.
With these five content marketing no-nos in mind, you should be well on your way to ramping up those traffic numbers. Have an idea for a content marketing meme? Let us know in the comments, and we’ll see if we can bring your idea to life.
And if you saw yourself in more than a few of these memes, check out our content packages. Your subscription ensures that Virtucom Group delivers a batch of high-quality content tailored to your brand's needs every month. You'll have more time to focus on what you do best – and more time to check out the latest memes.