No industry is inherently boring. Challenging? Maybe. But mind-numbing? Certainly not. When it comes to your super-niche industry, the only thing that may be lackluster is your content.
While writing for highly specialized industries – like biotechnology, portfolio management or wind power – can be tricky, the extra effort put into producing high-quality content will pay off in the form of more traffic, leads and conversions. And when you hire expert content writing services, those rewards will be even greater.
Even if you think no one could possibly be interested in reading your blog, here are five reasons why you should reconsider hiring copywriting services from a qualified agency to create content for your niche industry.
1. Industries In Segmented Markets Have Greater Opportunities To Contend With Competitors’ Business Blogs
Retailers, including those in the clothing, cosmetics, office supply and furniture e-commerce sectors, and other industries in oversaturated markets face fierce competition online. So while people may be more inclined to search for products and services from these industries, businesses have a difficult time ranking on the first search engine results page (SERP).
On the contrary, niche industries can easily rank for targeted keywords, as they’re characteristically less competitive than those used by prominent industries. And while search volume may be lower for specialized products or services, highly specific blog posts and landing pages tend to rise to the Google Top Ten much faster. Take the following statistics by Ahref’s Tim Soulo, for example:
As you can see, pages with low-volume keywords have a greater chance of ranking in the Top 100 than keywords with high search volumes. This means that your super-niche business’s content can quickly rank on Google SERPs and work to increase your site’s visibility. However, in order to see the desired results, you need to adopt an SEO-friendly content strategy that takes long-tail keywords, blogging frequency and other factors into account, and copywriting services can do just that.
2. Niche Industries Benefit From Local Content Strategies
Gluten-free bakeries, holistic medical clinics and swimming pool contractors – these are all businesses that target niche markets. Highly specific industries generally benefit more from geo-located content than broader industries, because many, if not all, of their services and products are tied to a local customer base.
As search engine algorithms continue to evolve, having substantial geo-targeted content will become increasingly important. With the growing popularity of voice search and advancements in search algorithms, like Google PageRank, search inquiries look more like, “foundation repair specialists near me.”
In fact, “near me” searches grew more than 130% year over year between 2014 and 2015.
While web pages and blog posts are great tools for getting your business noticed in local search, stuffing your content with only location-based keywords will hurt you in the long run. Search engines are looking for well-written, unique content. In other words, your content shouldn’t only be informative, but it should also be optimized for local search.
By hiring content writing services, you’ll be able to develop a local SEO strategy that uses title and meta description tags, reviews and testimonials, targeted keywords and more to drive local traffic to your website and better market to super-niche clientele.
3. Super-Niche Industries Can Improve Audience Engagement With Great Content
Whether you’re a law firm that serves steel mill workers diagnosed with mesothelioma or a cyber security firm that specializes in the prevention of identity theft, your super-niche industry most likely attracts buyers who are already in the decision stage. Embrace this.
When it comes to niche marketing, getting your content in front of the right people is more important than getting your content in front of everyone. This is where copywriting services can lend a hand.
Expert content writers have the tools and know-how to find keywords with low search volumes and incorporate them into informative, content-rich blog posts that target your buyer personas at the right stage in the buyer’s journey. Not only does great content attract more prospects, but it also produces sales-qualified leads (SQL) and helps boost conversions.
4. Highly Specialized Businesses Have The Chance To Become Thought Leaders In Their Industries
Google rewards contextual content, or content that deep dives into a singular topic and directly answers the search query. As a result, pages with rich content have a propensity to rank higher on Google SERPs. And if your niche industry has a serious lack of content, you have an opportunity to step in and become a thought leader.
Perhaps your service or product is the only one to provide a solution to your target audience’s pain points. Or maybe your business is competing with a couple other companies with similar products/services, but they don’t have an active web presence. Copywriting services can help your niche business fill the content gap, effectively establishing authority on niche topics, building trust with your target audience and offering something of value.
As a thought leader, you’ll be able to present a depth of knowledge of your products, services and industry that only you can provide. Not only will this increase your visibility on SERPs, but it’ll allow you to capture your audience’s attention early in the buyer’s journey by addressing their wants and needs when no one else can.
5. Niche Business Blogs Give You A Platform To Put Your Products And Services Into Plain Words
Hypercompetitive industries don’t generally sell products or services that are fundamentally complex. They’re facets of everyday life. However, niche industries’ products and services can seem complex and intimidating to the layman. Therefore, blog posts can serve as informational guides that demystify your highly specialized industry.
Think about it: how likely is it that the ordinary person understands how to operate a 3D printing pen, or knows the differences between sauna types? Blog posts are your chance to break down multifaceted and/or unfamiliar ideas into bite-size bits of information that are easy to digest.
Content writers are well-versed at taking confusing subjects and turning them into attention-grabbing blog posts, whether through use of analogies or by taking the time to thoroughly introduce and explain new concepts. And with their services, you’ll be able to give your prospects exactly what they’re looking for – educational content that helps them in their research and buying process.
If you’re interested in copywriting services, but don’t exactly know if outsourcing content creation is the right move for your super-niche industry, download our free ebook on choosing the right content creation partner.
