Look at the digital assets on your ecommerce site. Do you use high-resolution pictures that display product features clearly, or do you have one small, grainy photo that leaves customers uncertain about the quality of the items? If your ecommerce site contains the latter, you may want to consider making a change.
We recently discussed the benefits of using multiple product images on your product pages, but here, we review the importance of having high-quality pictures on your online site. We also analyze how video content can improve your ecommerce strategy by boosting the overall value of your site’s digital assets.
Top-Quality Product Images Mean Higher Conversion Rates
High-resolution photos are not only helpful for giving customers a complete idea of an item. They also showcase the site’s—and the brand’s—credibility. It only makes sense that consumers must first trust a business before they buy products from them. If your ecommerce site builds trust in shoppers, you will see more customer conversions and sales.
To obtain the highest-quality images for your site, collect them directly from the manufacturer or supplier instead of a risky third-party site. Once you secure these pictures, process them to your site’s requirements. This step ensures the photo is consistent with your brand’s distinct style and truly enhances your ecommerce platform. Image processing may include altering whitespace around the product to achieve a specific gutter size, cutting paths to remove shadows, and re-sizing to attain a more uniform appearance.
Visual Content on Social Media Drives More Ecommerce Traffic
In 2020, Meta (formerly Facebook) led referral traffic to online retail sites among other social media platforms by generating nearly 48% of the total social referral traffic to ecommerce. YouTube was another significant site, making up approximately 25% of referral traffic.
What do these statistics mean for your ecommerce strategy? Users commonly post images and videos on Meta, and YouTube is designed primarily for video content. Consumers who stumble across eye-catching visual material while scrolling through their feed are much more likely to visit the site and become a customer.
If you plan to promote your brand on social media with images and videos, be sure the media on your online retail site is of the same quality. Consumers are liable to lose trust in your company if the content on your product pages and ecommerce platform does not reflect social media advertising.
Product Videos Boost Augment Digital Asset Quality
As mentioned, video content is just as integral to your digital assets as product photos. Professionally made videos allow customers to digitally engage with your items more effectively as they inch closer to a purchase decision. They also enhance descriptions and attributes, enabling shoppers to see how products fit into their lifestyles.
Although digital assets are vital for your ecommerce site, they should never overshadow your efforts to deliver unique and compelling product content to customers. However, utilizing unsatisfactory images and videos will diminish your sales and the quality of the optimized content on your product pages.
Strengthen Your Ecommerce Site with Virtucom Group
Understanding how high-quality pictures and videos improve your retail site and the customer experience is easy, but gathering and preparing these digital assets is more challenging. If you need assistance developing a process that works for your company, seek trusted ecommerce solutions from Virtucom Group.
We offer a managed product data service that includes streamlined onboarding of supplier assets and professional image processing. Our talented onboarding specialists and image processors can transform your retail site with the top-quality images and videos your customers want. Contact us today to attain a cost-effective ecommerce strategy that raises site traffic and keeps shoppers engaged.
