You know that inbound marketing drives traffic, generates leads and engages customers, all without intrusive ads that people hate. You believe in the effectiveness of blogging for your business, but you just don’t seem to have enough time to come up with enough blog post topics or to sit down to write the posts.
Somewhere between measuring the effectiveness of your marketing campaigns, managing your employees and checking off items on your ever-growing to-do list, the time for blog content development gets lost.
You start to wonder, Should we buy blog content?
If you agree with any of the following statements, the answer might be yes.
1. My marketing team is stretched too thin.
It takes an average of 4 hours and 24 minutes to write a blog post. To create a consistent posting schedule, you’ll need to dedicate:
- More than 17.5 hours per month to publish 1 article per week
- More than 35 hours per month to publish 2 articles per week
- 44 hours per month to publish just 10 articles a month
And that’s just to maintain the normal schedule. If you want to have a bank of articles saved up to post in the case of delay, even more time will be needed.
Maintaining a consistent blog can be a challenge if your team simply isn’t big enough to accommodate it. And if everyone on your team is wearing multiple hats, quality will likely be the first thing to suffer, which will cut into the effectiveness of your blogging and potentially damage your reputation with prospects.
If you can’t commit to regular blogging, but you’re convinced it’s the right move for your business, it may be time to look at outside content writing services.
2. Marketing tasks are taking up too much of my time.
To a certain extent, more time spent on your marketing can be a good problem to have. If your inbound marketing campaign is booming, customers will flock to your site to read your posts, leave comments and contribute to the conversation. But time spent on content development means time not spent on your core competencies and business operations.
If you feel like you’re falling behind in client service, missing calls or taking too long to respond to e-mails, then you should consider taking a step back from doing your own content development and look to buy articles from outside content writing services.
3. I keep missing opportunities to establish our brand as an authority.
Newsjacking is blogging on a big news story of the day as a way to offer your take on how it affects your business or industry. For example, for content development firms, the end of Net Neutrality was a hotly debated topic. Done well, it’s an opportunity to provide informed analysis and showcase your expertise.
But to do it well, you need to write a post that addresses the issues, adds value to the conversation, is SEO-friendly and stands out from the crowd of other bloggers that are doing the same thing. And you need to do it by the end of the week, because there’s another development just around the corner that you’ll need to write about.
If you find yourself reading the headlines and thinking to yourself, Hey, that’s a fantastic topic for a blog post, and then never getting around to actually writing it, that could be a sign that you might need to buy blog services and other content writing services from a content development company.
Inbound marketing is a great way to attract and retain customers organically, but it can also take up time that your marketing team just doesn’t have. If you’re looking for a scalable solution to your content development problem, Virtucom Group’s content services packages could be just the thing you need.
Not quite ready to make the plunge? Browse our free e-book on questions you need to ask your content creation partner before signing on the dotted line.