Content Marketing 101: Why Avoiding Freelancers Pays Off

August 5, 2022

by Nicole Sorce

As your content marketing strategy develops, you might be realizing that you are short on internal resources – it could be all too tempting to hire freelancers over a professional writing service. It seems like the cost-effective option, but many risks come with relying on freelancers for the custom content your business or clients demand. Virtucom Group, a trusted content creation partner of many Fortune 500 retailers and marketing agencies, explains why a partnership with us could eliminate your need for freelancers – and pay off in the long run.

Deadlines on Your Schedule – Not Theirs

No longer worry about scrambling to reach your deadlines with freelancers’ sporadic availability. With Virtucom Group’s content marketing team on your side, you’ll know the exact date you’ll receive your content, allowing you to set realistic expectations with your clients. Plus, we’re always in the office Monday through Friday, from 9:00 a.m. to 5:00 p.m., so if an urgent project arises or content needs to be revised, we’re there to help.

100% Scalable Teams for Content Customization

No matter how simple or complex your content request is, Virtucom Group’s experienced, skilled copywriters and editors can accommodate any content need – and not every freelance writer can say that. Here are some important things to know about our writing services:

          Types of Content We Create

We specialize in search engine optimization (SEO) content, helping businesses rank higher on search engine results pages (SERPs). But that’s not all we do, as we take on a host of projects that support the client’s overall ecommerce strategy and marketing efforts. Our services include:

    • Homepages
    • Landing pages
    • Blogs
    • Social media posts
    • Email communications
    • Whitepapers
    • SKUs/product descriptions

If you don’t see something listed above that you need help with, feel free to reach out to with the details of your request, and we’ll get back to you as soon as possible.

          Industries We Write For

From Fortune 500 retailers to local mom-and-pop shops, our team is well-versed to write content for any industry, so you won’t need to worry about matching up the right freelancer with the right project. Some of our most popular requests include:

    • Finance
    • Insurance
    • Healthcare
    • Education
    • Technology
    • Manufacturing
    • Tourism
    • Entertainment
    • Automotive
    • Retail
    • Real estate
    • Philanthropy
    • Food and beverage

          Typical Content Creation Process

Once you provide us with the fine details, such as keywords, word count, and formatting information, our process can begin. When beginning each assignment, our writing team takes the time to thoroughly research the topic, ensuring your content will be able to compete with the current websites ranking high on the SERP. When the writing is complete, our team of editors finalizes each piece and prepares it for delivery. Once you receive the piece, our team can revise it a certain number of times (according to your contract with us).

Decades of Expertise and Proven Success

As your content needs change and the SEO space continues to evolve, it pays to have the expertise of Virtucom Group on call. Many freelancers aren’t equipped to handle all of your projects, and in the long run, a partnership with Virtucom Group could prove to be the most efficient way to get your content written. Plus, with our consistent pricing, we make it easier to budget for content marketing expenses, compared to paying each freelancer a potentially different rate.

To learn more about our content marketing services and other ecommerce solutions, contact Virtucom Group today for a free consultation.

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