Retailers and marketing agencies don’t have to be mathematicians to find the solution for making more sales online. They just have to trust the latest in search engine optimization (SEO) best practices and publish product content that is accurate, engaging, and unique – not copied and pasted from a data feed. Here, Virtucom Group, a trusted name in digital content and ecommerce solutions, reveals an equation to remember for entities seeking improved return on investment (ROI).
First, Add Up the Positives
It all begins with determining the strengths in your current ecommerce strategy. What are you doing right? Make a list of the areas where you’ve seen the most success and ROI. This can include things like:
- More brand loyalty and return visitors
- Improved inbound web traffic
- Increased average order value (AOV)
- Higher conversion and attachment rates
- Happier customers
If you’re struggling to identify any wins, however, it’s a strong sign that you’re in need of a different approach.
Next, Identify the Negatives
We all have pain points in our ecommerce strategies, and identifying them is a crucial step in moving your business forward. Common struggles that retailers and their marketing agencies face include:
- Ever-rising bounce rate
- Increased shopping cart abandonment
- Low organic website traffic
- Struggling for brand loyalty
- Poor consumer experience
It goes without saying that too many problems, like the ones above, could be the culprit of your bottom-line woes. But don’t worry – finding the source of your business’ struggles is a non-negotiable step to take when bolstering your ecommerce strategy.
Finally, Find the Solution
No retailer’s ecommerce strategy is perfect, and after you analyze your own, you’ll likely realize that there is plenty of room for improvement. Whether your cons outweigh the pros or you want to make an already-strong strategy bulletproof, everyone can benefit from tailored ecommerce solutions and digital content, which meets today’s SEO standards and can elevate a retailer’s presence in the search engine results page (SERP).
At Virtucom Group, we partner with Fortune 500 retailers and marketing agencies, delivering content services that help them keep up with the competition in a crowded online marketplace. These include:
- Product SKUs with name, description, features, and populating specifications in each record
- Content for buying guides
- Enhanced brand content for Amazon/Marketplace pages
- Category content/pages
- Standalone image acquisition and processing
- Blog posts, social media posts, and landing pages
Learn More about Ecommerce Solutions by Contacting Virtucom Group
No matter where your business falls on the scale of success, we believe everyone could benefit from an expert’s assistance. That’s where Virtucom Group comes in. To consult with our respected, knowledgeable team with over 20 years of experience with ecommerce content and solutions, contact us today.
