75% of B2B companies and 61% of B2C companies include blogging in their social media strategy.
B2B firms that maintain business blogs generate 67% more leads than those who don’t.
Businesses who prioritize blogging see a 13x increase in their ROI on their content marketing initiatives.
Despite these stats, a significant number of brands still have reservations about incorporating blogs into their content marketing. While there are any number of difficulties in producing content, we’re not talking about those businesses who are trying to create great content, but falling behind.
Instead, this post addresses those of you who look at the information and still say, “But I just don’t think business blogging is right for us.”
Here’s the truth: your reasons for not creating business blogs are wrong.
Whether you feel like your business is growing just fine without help from content marketing, or that your field is simply too hard to write about, there are a million reasons brands come up with to avoid blogging. It’s easy to see why – generating great content isn’t easy. It takes time. It takes skill.
Here’s the other side of that equation. Traditional marketing is in decline, and the research supports this. Mashable found that 84% of 25-34-year-old browsers will leave a favorite site due to intrusive ads. And if they’ll leave an intrusive site? They’re even more likely to leave one they just encountered.
It’s also important to keep in mind that every dollar spent on content marketing, such as business blogs, yields 3x more leads than outbound marketing. So, your objections to blogging aren’t just resulting in fewer leads: they’re costing you money.
96% of B2B consumers want business blogs and other content from industry thought leaders.
It’s true – your customers want blog content from you, even if you don’t want to create it. Blogs are the 5th most trusted source of information on the web, and 90% of consumers find custom content from brands to be valuable. So, if you find yourself raising the objections below, keep these statistics, and our responses, in mind before you decide blogging isn’t a good fit for you.
If you’re currently blogging for business, let us know what convinced you that it was time to start writing blog posts. And if you’re not, what’s holding you back?
Businesses who understand the need for great content but don’t have the internal resources to create it can achieve their inbound marketing goals by partnering with a copywriting agency where they can buy blog content. But how do you choose the right content writers for your business? Download our free ebook to learn more about evaluating content creators and making the right choice for your needs.
