Content marketing is the process of developing, creating, organizing, and distributing content with a specific target audience. It is a proven tactic that is utilized in almost every industry and provides businesses with an assortment of great benefits, from better brand recognition to improved search engine optimization (SEO).
An effective content marketing strategy doesn’t just take into consideration the goods and services a company produces but where they are located geographically, as well. Virtucom Group is a full end-to-end content services provider that specializes in delivering strategic solutions for numerous industries. Although we are based in Syracuse, New York, we create content marketing for businesses and writing agencies throughout North America. Learn more about 12 of the top cities where local businesses and marketing agencies need content creation assistance the most and the ways our services can help.
1. Columbus, Ohio
As the state capital of Ohio, Columbus is best known for its rich history in logistics, business services, technology, and manufacturing. The Columbus metro area is defined as Franklin, Delaware, Fairfield, Licking, Madison, Morrow, Pickaway, and Union Counties, which feature several prominent corporations from various industries. The breakdown of industries in Columbus consists of 11 categories, with the most being the following:
- Professional and business services: 18% or 376,000 employees
- Government: 16% or 336,000 employees
- Education and Health: 15% or 315,000 employees
- Retail and Trade: 11% or 231,000 employees
Content marketing in Columbus, OH, could better serve these industries and help them reach their target audience more efficiently. Virtucom Group takes on clients from Columbus, tailoring our writing process around their specific needs.
2. Buffalo, New York
Buffalo, New York, is home to more than 276,807 people, making it the second largest city in the state behind New York City. Traditionally, manufacturing was the driving force of Buffalo’s economy, with steel factories and auto parts suppliers having a particularly strong presence in Western New York. While manufacturing still plays a significant role in the region, accounting for a slightly above-average share of employment, the education and health industries have become increasingly important. This is largely in part to 16 colleges being located in the area, including 12 private colleges and universities, two public colleges and universities, and two community colleges.
Content marketing firms in Buffalo, NY, turn to Virtucom Group because of our expertise in creating content for various industries, including education. Our team understands the importance of delivering crisp and precise information to prospective students and the correct ways to go about it. This is why we’ve been trusted by some of the most prominent institutions in the country for content marketing needs.
3. Toronto, Ontario, Canada
Toronto, Ontario, CAN, is the nation’s business and financial capital. It is considered a growing financial hub in North America whose gross domestic product (GDP) growth is significantly outpacing the national average. The Toronto region’s GDP has grown by an average of 2.4 percent annually since 2009 compared to a national rate of 1.8 percent.
Toronto is competitive in almost every sector of business, from technology and life sciences to green energy, as well as from production to fashion, and beyond. With such fierce competition, it can be difficult for some brands to stand out, making the need for content marketing in Toronto, ON, CAN essential.
4. Phoenix, Arizona
A region where industries thrive, the Phoenix, Arizona area offers a pro-business climate, with many elected leaders in collaboration with the corporate community to strengthen the local economy. With such support, Phoenix’s infrastructure has developed drastically in recent years and seen the emergence of several industries, including cybersecurity, electric vehicles, software & IT, and several more.
Content marketing assistance in Phoenix, AZ, may be necessary to help educate consumers on these new and upcoming sectors. The talented writers and editors at Virtucom Group can appropriately demonstrate to your audience the importance of your products and services, along with informing prospective customers or clients why your organization fits their needs.
5. Indianapolis, Indiana
Oftentimes in business, location matters. The city of Indianapolis, IN, benefits from its centralized location, as it is one of the largest export states in the nation and moves goods in a cost-effective manner. Its advanced manufacturing industry is the second largest industry sector in the U.S. by GDP and overall production, and it is also leading the nation in manufacturing job growth.
Content marketing in Indianapolis, IN, can be utilized to demonstrate the significance this region has on the manufacturing industry in the United States. From tourism agencies to the Speedway, any local business can benefit greatly from professionally written marketing content, including:
- Blogs
- Landing pages
- Ebooks
- Social media posts
- Email newsletters
- Sponsored articles
6. Pittsburgh, Pennsylvania
Pittsburgh, PA, has long been regarded as The Steel City since the Gilded Age, and for good reason. Industrialists like Andrew Carnegie and George Westinghouse were essential in the role the steel industry played in crafting the history of the Pittsburgh business scene.
While historic steel companies continue to operate in the Pittsburgh metro area to this day, the city has evolved and is now home to a variety of other industries. Life sciences, healthcare, business services, computer science, and various other sectors have all seen an emergence in the Greater Pittsburgh area, which Virtucom Group has experience writing within. Content marketing in Pittsburgh, PA, is crucial to demonstrate to leads that the area isn’t just The Steel City anymore.
7. Honolulu, Hawaii
The capital of the Aloha state is known for its tropical climate, lush green landscape, and breathtaking views. Millions of people flock to Honolulu, HI each year to take in all that this beautiful city has to offer. It should come as no surprise that Honolulu’s biggest industry is tourism. Businesses that specialize in tourism and catering to incoming visitors could benefit from content marketing services in Honolulu, HI as it can showcase various products and services with engaging and informative copy.
8. Montreal, Quebec, Canada
Montreal, Quebec, CAN, is a combination of charm, European-inspired chic, and people passionate about innovation. This recipe allows the city to shine as both a business powerhouse and cultural hotspot. Many young professionals are moving to Montreal in hopes of making the most of its great location, openness to new cultures, and reputation for excellence.
Montreal business professionals have the opportunity to work in numerous key economic sectors, such as finance, commerce, and business services, along with education, arts, and culture, plus many more. Businesses in Montreal, QB, CAN, could benefit from content marketing services to become more visible to potential customers and clients.
9. Dallas, Texas
The Dallas, TX area is home to some of the most well-known corporations in the world in business sectors like technology, transportation, financial services, and defense. Businesses in Dallas are not only competing with large corporations within the city limits but also Texas’s other major metropolises. To help businesses compete and reach a wider audience, content marketing in Dallas, TX, offered by Virtucom Group can be advantageous.
10. Atlanta, Georgia
Atlanta, Georgia, is one of the most diversified cities in the nation. This diversity in business has been favorable for the city, as Atlanta has been slower to suffer a downturn and quicker to bounce back from temporary setbacks compared to other major U.S. cities.
Even though businesses in Atlanta, GA, are seemingly flourishing during troubled times, content marketing services can help lessen the blow. Content marketing assistance in Atlanta, GA, could assist businesses to increase customer loyalty, search engine optimization (SEO), and more.
11. Bay Area, California
Finance has long carried the Bay Area in California dating back to the days of the Gold Rush. In addition, because of its location, the Bay Area has had a strong hold on trade, handling 30% of West Coast trade with its main port in Oakland, eight smaller ports, and three key airports. Still, finance reigns in San Francisco, acting as a center for world commerce and housing over 30 international financial institutions.
Content marketing firms in Bay Area, CA, turn to Virtucom Group to assist businesses in expanding their brands through creative content. The effective content solutions created by our team can help businesses engage new clients and reach various target audiences.
12. Minneapolis, Minnesota
While not widely known as a business conglomerate, you may be surprised to learn that Minneapolis, MN, is home to more Fortune 500 companies per capita than anywhere else in the world. Minnesota has quietly become a global leader in medical technology innovation, commercialization, and manufacturing as well as a city that features innovation across multiple industries, from software to renewable energy, and beyond.
Effective content marketing in Minneapolis, MN, is crucial for businesses to properly demonstrate their worth to clients around the world who may not be aware of the business giant the city really is.
Employ the Services of Virtucom Group for Your Content Marketing Needs
The benefits of content marketing are undeniable. Whether your business is locally owned or a thriving franchise, creative content can help demonstrate to your target audience how your products and services meet their needs.
Located in Central New York, Virtucom Group offers creative content services to clients located throughout North America who serve a variety of industries. Our team of writers can generate content with a hometown feel to better appeal to your intended audience. Learn more about our content marketing services for local businesses and the ways you can benefit when you contact us at Virtucom Group.
