Virtucom Retail Blog

How to Talk to Your Decision-Maker About a Managed Product Data Service

By Liz Landry on Nov 13, 2017 10:15:00 AM
When it’s time for a change in your item onboarding and product data process, turn to a managed service. Here are some tips for approaching your decision-maker convincingly.

Website Taxonomy Vol. II: How To Craft A Taxonomy That Works

By Sean Messier on Sep 28, 2017 9:33:42 AM
Ready to learn more about website taxonomy? This week we dig deeper into everything you need to know to create a highly functional taxonomy for your website.

Website Taxonomy Vol. I: The Basics

By Sean Messier on Sep 21, 2017 12:07:21 PM
A well-made website taxonomy is critical for your website, but do you understand how to create one? Read on to learn more.

Wipe Out The Competition On Cyber Monday With These Content Creation Tips

By Kelly Landers on Sep 13, 2017 4:30:00 PM
Adobe’s Cyber Monday report indicated record online sales in 2016. Read on to learn about how content creation can help your e-commerce site on Cyber Monday.

Black Friday Is Coming: Are Your SKUs Online?

By Abigail Moore on Aug 30, 2017 11:00:00 AM
Getting Your SKUs Online – What You Need To Know To make the most of Black Friday 2017, you'll need to ensure that not only are your SKUs online before the big day, but that all of your product information is accurate, well-organized and complete. Read on for your e-commerce data management to-do list for this year's Black Friday SKUs...

Who’s Minding Your Reputation? The Risks Of Third-Party Product Data

By Abigail Moore on Jul 20, 2017 12:04:00 PM
Product data management is a layered process that requires governance. Read on to learn more about how you can utilize best practices for your product content.

The Smarter Assortment: 5 Strategies for Effective Category Content

By Erika Shaughnessy on Apr 19, 2017 8:10:00 AM
Creating an online shopping experience that yields repeat customers involves more than just product content. Boost your e-commerce site with category content.

E-Commerce Content Strategy: Next Steps

By Abigail Moore on Feb 22, 2017 1:19:51 PM
Your e-commerce content strategy has to go beyond product descriptions in order to succeed. Read on to learn more about how unique product copy can help.

E-Commerce Content Strategy: Using Social Media To Influence And Engage

By Abigail Moore on Feb 1, 2017 1:42:42 PM
Over the past few weeks, we've talked about a variety of content you should have in your tool kit, including unique product content, category content and buying guides. This week, our focus turns to social media content and how it can round out your arsenal...

E-Commerce Content Strategy: Inform And Empower With Buying Guides

By Abigail Moore on Jan 13, 2017 1:11:04 PM
Unique content, high-definition images, videos and other informational content work together to give the customer the same sense of confidence he or she would have from examining an item in person. But there's another part of that experience that can be difficult to recreate...