Quick, Quality Content Creation: An Ecommerce Success Story

December 8, 2021

by Virtucom Group Team

You might believe that the faster something gets done, the lower the quality will be. But for those who work in ecommerce, you know that speed is often the name of the game.

What if we told you there was a way for your SKUs to go live with engaging, accurate copy in a short amount of time? For one of our recent clients, that’s exactly what the Virtucom Group team helped accomplish. Here, we share one of our favorite ecommerce success stories to shed some light on how we can work the same magic for you.

Overcoming the Challenge

The stage of the problem play was set: our client had a backlog of 10,000 SKUs that needed to be completed before the end of the year. With only a single, inexperienced internal team responsible for their content creation, their previous product copy wasn’t being cross-referenced or even edited before going live. In short, they needed a lot of help, and fast.

With such a tight timeframe to honor, the client reached out to Virtucom Group to meet it. After creating a game plan, our product data and content specialists got right to work, tackling the following urgent tasks:

  • Gathering accurate product information
  • Developing a company style guide
  • Writing unique, engaging copy
  • Optimizing an additional 6,000 preexisting, live SKUs

Working Quickly and Producing Quality

To accomplish these goals quickly and without skimping on quality, we allocated different, specialized members of the Virtucom Group team to each task. Working in batches of 3,000 SKUs at a time, and even fitting in the extra 6,000, we were able to make our final content submission to the client within one quarter.

Not only was the client impressed with our timely efforts, but the quality of the content we created also offered them the following benefits:

  • Quicker time to market: Thanks to the teamwork of our highly trained experts, we were able to complete approximately 16,000 SKUs in mere months so our client was able to go live without delay.
  • Enhanced customer engagement: We didn’t just write accurate content. We wrote engaging copy that readers could identify with, hoping to influence their buying behavior.
  • Higher search engine results page (SERP) ranking: By eliminating old duplicate content and creating natural, concise copy, we helped improve the client’s ranking on their customers’ search engine results pages.
  • Increased user-friendliness: With a style guide, we standardized all of the client’s copy, making it easier than ever for their customers to make informed purchasing decisions.

Become Our Next Ecommerce Success Story

No matter what time constraints your ecommerce business is under, the Virtucom Group has the know-how and experience to meet your time-sensitive goals. We’ve got many ecommerce success stories – contact us today to learn how your company can become our next one. When speaking with one of our knowledgeable content creators, ask about how our other services, such as longform content for blogs and landing pages, may benefit your business as well.

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