Of all the ecommerce data solutions we offer at Virtucom Group, taxonomy assistance is among the most requested by Fortune 500 retailers. And based on our decades of experience, the beginning of a new year is the most opportune time to get a new hierarchy and attribute design rolling. This way, retailers not only reap initial benefits, but they are also plenty prepared for big year-end sales days, such as Black Friday and Cyber Monday. Learn more about hierarchy and attribute design and how we can help retailers direct the right online consumers to the right products.
When designed correctly, an ecommerce site’s taxonomy accurately represents every product available for purchase. It provides a means for online consumers to find the exact products they’re looking for, down to minute specifications. Ecommerce taxonomies are organized by categories and attributes, ensuring that shoppers can easily buy products and enjoy the best possible shopping experience.
Of course, creating a menu of a retailer’s entire schema is only half the battle. Each individual category and product page must be crafted with the latest search engine optimization (SEO) best practices in mind. At Virtucom Group, our talented team of in-house writers and editors are highly trained to avoid duplicate content, research relevant keywords, and much more. Our content creation services are meant as an extension to a retailer’s ecommerce team, taking the guesswork out of product and category content and ensuring the taxonomy is correctly populated with pertinent information.
When it comes to revamping a taxonomy, hierarchy and attribute design is no easy feat and should be left to the experts. For over 20 years, Virtucom Group has served leading multichannel retailers across North America, offering partnerships that optimize site navigation, refine hierarchy design and category attribute modeling, and provide SEO-friendly, unique, engaging content. We have our taxonomy services down to a science, and we adapt to any retailer’s unique requirements and systems.
Virtucom Group takes the following steps with ecommerce taxonomies:
The numbers from the holiday season are fresh, and taxonomy development does not happen overnight. For retailers who want to seize 2023 and beyond, the time is now to include an upgraded taxonomy in their ecommerce strategy. In addition to hierarchy and attribute design, Virtucom Group also offers a number of trusted data solutions for retailers, including:
To learn more about our ecommerce solutions, contact us today.