Whether you’re a part of a small business or large company, selling products online takes a lot of work. And while gathering product data seems simple enough, delivering the quality information your clients expect is no easy feat. Not only does this tedious work become taxing for all involved, but your company also risks publishing incorrect information that ultimately frustrates customers and affects your bottom line.
To prevent errant data from appearing on product pages, Fortune 500 retailers everywhere utilize an effective, proven ecommerce strategy – outsourcing product data duties to a trusted firm like Virtucom Group. Rather than replace your employees, our product data specialists extend your ecommerce team. That way, your product data is accurate and optimized, and your internal employees can focus on what they do best.
The Internal Strains of Product Data Gathering
Right now, your ecommerce team is tasked with writing engaging product descriptions, sourcing data for SKUs, and putting forth every effort to attract new business. But when your employees are strained and pulled in different directions, it’s all too common for product data errors to appear on your site, such as:
Missing Information
Product data is often gathered from data feeds, manufacturer’s websites, and product specification sheets. With so much already on their plate, your team could easily gloss over key product information that your clients expect to see.
Discrepancies
Inconsistencies happen. But if your team has both data gathering and copywriting to worry about, they might not have the time to check their work for discrepancies that could confuse clients and cost you a sale.
Standardization Issues
Even if your team gets all of their product information right, every individual employee still needs to record it exactly the same way. For instance, data might be expressed as 4 inches, 4 in., and 4” across their research, when every product should have consistent measurement annotations. This equates to more time spent on normalizing your data as well.
Enhance Your Ecommerce Strategy with Expert Support
By extending your team with the product data specialists at Virtucom Group, you can form an ecommerce strategy that meets your current and future needs. Our product data specialists will bring efficiency to your ecommerce strategy and lower your time to market with the skills they bring to the table. Plus, with our experience sourcing information across various industries, we give your internal team the resources they need to do what they’re best at.
To ease your team’s workload and give your clients the service they expect, contact Virtucom Group today to get started with a free consultation.
