What comes to mind when you hear the phrase "e-commerce content"? Product descriptions are probably first thing you think of, and with good reason. Selling products and services is obviously the number one goal of any e-commerce website, and you can't overstate the value of having great product content on every page. But if your content strategy stops there, you won't be taking advantage of all the ways that product content can work for you.
Imagine that your task is to build a house. If you arrive at the jobsite with just a saw, there's no way to move forward after the boards are cut. You may have done an excellent job, with each individual piece honed to precision, but you still can't achieve your goal. In the same way, focusing on only one area of content neglects all of the tools at your disposal to influence and win customers, get products into carts and build sales. You go the extra mile in every other area of your business, from a powerhouse team and big, bold ideas to top-notch quality and best-in-class service. Why not jump on the opportunity to elevate your content strategy to the same level by rounding it out with a few additional tools?
Over the next few weeks, we'll be discussing content tools you might not already be using, or may not be using as effectively as you could be. This is by no means an exhaustive list, just a selection of suggestions for creating a more comprehensive strategy. We'll explain what these tactics are, what they can do for you and how to begin using them to strengthen your overall content strategy. Additionally, we'll help you analyze whether you should tackle these tasks internally or consider partnering with an outside firm to achieve the best results. You can check out the graphic below for a preview of the content tools we'll be covering. And if you have questions about any of these content styles, let us know -- we'll be happy to address them in upcoming posts.
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Data integrity, time to market and increased conversions are vital to all e-commerce retailers. Our product data management and unique content creation program ensures consistent product names, robust product descriptions, complete and accurate product attributes and an array of digital assets are at your disposal, providing time to market and quality improvements that will outpace your fiercest competition. Contact our team and get started with Virtucom Group today.
