Virtucom Group Blog

Who’s Minding Your Reputation? The Risks Of Third-Party Data

By Abigail Moore on July 20, 2017
It’s hard to miss recent headlines about the headaches open online marketplaces can cause for e-commerce retailers. While most companies keep a careful eye on the products acquired from vendors and sold directly through their websites, it’s not uncommon for third-party product information to be excused from such rigorous standards. You might ask, who regulates the quality of information provided by these third-party sellers...

The Smarter Assortment: 5 Strategies for Effective Category Content

By Erika Shaughnessy on April 19, 2017
Creating an online shopping experience that yields repeat customers involves more than just product content alone. Try boosting your e-commerce site with a little something extra...

How To Improve SEO By Getting Social: Your Guide To Retail Blogging

By Kelly Landers on March 1, 2017
As a link between your brick-and-mortar stores and the e-commerce world, blogs are most successful when they speak genuinely and address your audience directly. Most new customers come across blogs when researching a product before making a buying decision...

E-Commerce Content Strategy: Next Steps

By Abigail Moore on February 22, 2017
Your e-commerce content strategy has to go beyond product descriptions in order to succeed. We've touched on a variety of ways you can boost your efforts, including unique product copy, category content, buying guides and social media content, and recent posts have explained these tools and the benefits they can deliver...

E-Commerce Content Strategy: Using Social Media To Influence And Engage

By Abigail Moore on February 1, 2017
Over the past few weeks, we've talked about a variety of content you should have in your tool kit, including unique product content, category content and buying guides. This week, our focus turns to social media content and how it can round out your arsenal...

E-Commerce Content Strategy: Inform And Empower With Buying Guides

By Abigail Moore on January 13, 2017
Unique copy, high-definition images, videos and other informational content work together to give the customer the same sense of confidence he or she would have from examining an item in person. But there's another part of that experience that can be difficult to recreate...

E-Commerce Content Strategy: Creating Context With Category Content

By Abigail Moore on December 30, 2016
Category content enables you to embed links in the copy that draw shoppers to related categories and subcategories, encouraging them to view additional products and alternative options and making transitions between assortments intuitive and easy. Rather than counting on sales driven by initial interest...

E-Commerce Content Strategy: It Starts With Unique Product Content

By Abigail Moore on December 9, 2016
E-Commerce Content Strategy: It Starts With Unique Product Content

E-Commerce Content Strategy: Why Your Tool Kit Must Go Beyond Product Descriptions

By Abigail Moore on November 18, 2016
E-Commerce Content Strategy: Why Your Tool Kit Must Go Beyond Product Descriptions

Good Reads: 4 Posts Worth Checking Out

By Raychel Kramer on October 13, 2016
Good Reads: 4 Posts Worth Checking Out