--- title: "Enhanced Product Content 101: 7 Tips for Creating A+ Text" description: "Enhanced Product Content 101: 7 Tips for Creating A+ Text" image: http://blog.virtucomgroup.com/hubfs/man-coffee-cup-pen%20(1).jpg --- [![Blog Header2020-01-23-BW-Hubspot](http://blog.virtucomgroup.com/hubfs/Blog%20Header2020-01-23-BW-Hubspot.webp "Blog Header2020-01-23-BW-Hubspot")](http://www.virtucomgroup.com/) [![virtucom group](http://blog.virtucomgroup.com/hs-fs/hubfs/Blog%20Template/logo3-light-new.png?width=213&name=logo3-light-new.png "virtucom group")](http://virtucomgroup.com/) - [Content Services](http://virtucomgroup.com/content-services/) - [Content Writing Services](http://virtucomgroup.com/content-services/) - [Content Packages](http://virtucomgroup.com/content-creation/) - [FAQs](http://virtucomgroup.com/faqs/) - [E-Commerce Solutions](http://www.virtucomgroup.com/prodx/) - [ProdX Item Onboarding](http://www.virtucomgroup.com/prodx/) - [E-Commerce Content](http://virtucomgroup.com/prodx/ecommerce-content/) - [E-Commerce Experience](http://virtucomgroup.com/overview/) - [Data Solutions](http://www.virtucomgroup.com/data-solutions) - [About Us](http://virtucomgroup.com/about/) - [Blog](http://blog.virtucomgroup.com) - [Contact](http://www.virtucomgroup.com/contact/) # Enhanced Product Content 101: 7 Tips for Creating A+ Text Jul 21, 2015 4:30:47 PM by [Virtucom Group Team](http://blog.virtucomgroup.com/retail/author/virtucom-group-team) Strip away the high-resolution images, videos and other features used in today’s enhanced product content pages, and what you’re left with is the text. Next to an infographic, plain old text may not seem like much, but it is: text adds SEO value, and it’s the glue that holds the page together. Follow these tips to ensure that online shoppers keep reading through your page (and click “add to cart”) after they’ve experienced the 360° tour. 1. **Be descriptive, but don’t overwhelm readers** – they’re not looking to read *War and Peace*. Keep the content conversational and concise, yet informative. 2. **Break up the text by utilizing different types of copy** (descriptive paragraphs, features, highlights section, headers, captions, etc.). If you include highlight bullets, make sure they’re actually bullets, not complete sentences that drag on. Save prose for a main product description paragraph. Big blocks of text may contain important features, but that information is more accessible if readers can easily scan the page. 3. **Spell out what’s included.** Even when images show all components, it’s a good idea to let consumers know what they’re receiving with the purchase. 4. **Don’t overuse exclamation points or caps lock.** When EVERYTHING ends in an exclamation point or is written in uppercase, emphasis is lost. Not to mention, it makes your content look like an advertisement, and an amateur one at best! 5. **Eliminate spelling and grammatical errors:** they’re distracting, and they take away from your credibility (think spam emails). Spell chekck! (See what I did there.) It’s so easy to forget, but it’s so important. The little things go a long way. 6. **Incorporate keywords to drive SEO, but don’t jam the copy.** The goal is to create naturally flowing, easy-to-read text, which becomes impossible if every other word is a buzzword. 7. **Support the images and videos.** Text should clarify and confirm what’s being depicted in the graphics and interactive features. You may have a slew of digital assets to do the heavy lifting, but don’t leave *all* the work up to them. The text in your enhanced product content should help guide consumers along their journey from discovery and exploration of the product page to the coveted purchase. Did we forget anything? Leave a comment and let us know. --- Data integrity, time to market and increased conversions are vital to all e-commerce retailers. Our **[product data management](http://blog.virtucomgroup.com/retail/strategies-for-better-product-data-management-3-tips-for-long-term-improvements)** and **unique** **content creation** program ensures consistent **product names**, robust **[product descriptions](http://blog.virtucomgroup.com/retail/blog/winning-hearts-minds-and-sales-product-pages-that-boost-conversion-rates)**, complete and accurate **product attributes** and an array of **digital assets** are at your disposal, providing time to market and quality improvements that will outpace your fiercest competition. **[Contact our team](http://www.virtucomgroup.com/prodx/try-prodx/)** and get started with **Virtucom Group** today. ### Subscribe to Email Updates [![Share on Facebook](http://blog.virtucomgroup.com/hs-fs/hubfs/Blog%20Template/social-icons-09.png?noresize&width=24&name=social-icons-09.png)](http://www.facebook.com/share.php?u=http%3A%2F%2Fblog.virtucomgroup.com%2Fretail%2Fblog%2Fenhanced-content-101-7-tips-for-creating-a-text%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](http://blog.virtucomgroup.com/hs-fs/hubfs/Blog%20Template/social-icons-10.png?noresize&width=24&name=social-icons-10.png)](http://www.linkedin.com/shareArticle?mini=true&url=http%3A%2F%2Fblog.virtucomgroup.com%2Fretail%2Fblog%2Fenhanced-content-101-7-tips-for-creating-a-text%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](http://blog.virtucomgroup.com/hs-fs/hubfs/Blog%20Template/social-icons-08.png?noresize&width=24&name=social-icons-08.png)](https://twitter.com/intent/tweet?original_referer=http%3A%2F%2Fblog.virtucomgroup.com%2Fretail%2Fblog%2Fenhanced-content-101-7-tips-for-creating-a-text%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=http%3A%2F%2Fblog.virtucomgroup.com%2Fretail%2Fblog%2Fenhanced-content-101-7-tips-for-creating-a-text%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Enhanced%20Product%20Content%20101%3A%207%20Tips%20for%20Creating%20A%2B%20Text) [![Share on Pinterest](http://blog.virtucomgroup.com/hs-fs/hubfs/Blog%20Template/social-icons-11.png?noresize&width=24&name=social-icons-11.png)](http://pinterest.com/pin/create/button/?url=http%3A%2F%2Fblog.virtucomgroup.com%2Fretail%2Fblog%2Fenhanced-content-101-7-tips-for-creating-a-text%3Futm_medium%3Dsocial%26utm_source%3Dpinterest&media=%7B%7B+content.post_list_summary_featured_image+%7D%7D) [![Share on Email](http://blog.virtucomgroup.com/hs-fs/hubfs/Blog%20Template/social-icons-13.png?noresize&width=24&name=social-icons-13.png)](mailto:?subject=Check%20out%20http%3A%2F%2Fblog.virtucomgroup.com%2Fretail%2Fblog%2Fenhanced-content-101-7-tips-for-creating-a-text%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20http%3A%2F%2Fblog.virtucomgroup.com%2Fretail%2Fblog%2Fenhanced-content-101-7-tips-for-creating-a-text%3Futm_medium%3Dsocial%26utm_source%3Demail) ## Other Posts You Might Enjoy [![Listen Up, Retailers – It's Time To Optimize Content For Voice Search](http://blog.virtucomgroup.com/hubfs/Voice_Search_as_it_Relates_to_Retail_Operations_1_5.jpg)](http://blog.virtucomgroup.com/retail/listen-up-retailers-its-time-to-optimize-content-for-voice-search) ### [Listen Up, Retailers – It's Time To Optimize Content For Voice Search](http://blog.virtucomgroup.com/retail/listen-up-retailers-its-time-to-optimize-content-for-voice-search) [Read More](http://blog.virtucomgroup.com/retail/listen-up-retailers-its-time-to-optimize-content-for-voice-search) [![How to Talk to Your Decision-Maker About a Managed Product Data Service](http://blog.virtucomgroup.com/hubfs/commun-1.jpg)](http://blog.virtucomgroup.com/retail/how-to-talk-to-your-decision-maker-about-a-managed-product-data-service) ### [How to Talk to Your Decision-Maker About a Managed Product Data Service](http://blog.virtucomgroup.com/retail/how-to-talk-to-your-decision-maker-about-a-managed-product-data-service) [Read More](http://blog.virtucomgroup.com/retail/how-to-talk-to-your-decision-maker-about-a-managed-product-data-service) [![Website Taxonomy Vol. II: How To Craft A Taxonomy That Works](http://blog.virtucomgroup.com/hubfs/libra.jpg)](http://blog.virtucomgroup.com/retail/website-taxonomy-vol.-ii-how-to-craft-a-taxonomy-that-works) ### [Website Taxonomy Vol. II: How To Craft A Taxonomy That Works](http://blog.virtucomgroup.com/retail/website-taxonomy-vol.-ii-how-to-craft-a-taxonomy-that-works) [Read More](http://blog.virtucomgroup.com/retail/website-taxonomy-vol.-ii-how-to-craft-a-taxonomy-that-works) ![logo3-light-new.png](https://offer.inalign.com/hs-fs/hubfs/Clients/Virtucom/logo3-light-new.png?width=213&name=logo3-light-new.png "logo3-light-new.png") 2017 © All Rights Reserved. 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